US-based model Encounter Scents underneath the aegis of Dua Fragrances held its virtual launch on Saturday with nice fanfare.
The virtual occasion with strict Covid SOPs in place was orchestrated by Catwalk Event Management & Productions.
Hosts Mahsam Raza, CEO of Dua Fragrances and Encounter Scents; and Partner and Board Director, Actor/TV Host and Producer Faysal Quraishi invited visitors to a cool atmosphere replete with socially distanced white benches; a dainty flower-filled barrow perfume counter – which held samples of the 5 present Encounter Scents for Him and for Her fragrances together with ‘Compliment’; ‘Confidence’; ‘Romantic’; ‘Seduction’ and ‘in The Club’- and scrumptious hors d’oeuvres and refreshments.
Guests included myriad members from the leisure trade together with actors Shahzad Nawaz; Aijaz Aslam; Nabeel Zafar; Naveed Raza; Haroon Shahid; Zain Afzal; Faizan Shaikh; Aadi Adeal Amjad and actress and mannequin Dur-e-Fishan Saleem as properly entrepreneur and designer Asim Jofa; publicist Rasik Ismail and a medley of main bloggers, vloggers, media and gifted contestants from the sport present ‘Khush Raho Pakistan’ which Faisal Quraishi hosts.
Host Dino Ali interviewed visitors on the Encounter Scents carpet and queried them about their favorite Encounter Scents fragrances and their colleague Faysal Quraishi’s ardour for fragrances. Some movie star visitors have been examined throughout a blindfold sport in which they have been requested to try to guess any of the ten present scents.
Dino later invited the lads of the hour Mahsam and Faysal on stage with its two massive screens which show-reeled a 90-second promo movie and congratulatory shout outs from present field recipients together with actors Saba Faisal; Ahsan Khan; Sana Fakhar and Rabab Hashim as properly Mustafa Hemaani, CEO of Hemani Group and Frieha Altaf CEO of Catwalk Event Management & Productions.
Faysal Quraishi reminisced about his struggling days throughout which he would nonetheless make saving as much as purchase fragrances a precedence, highlighting his lifelong ardour for scents.
“When you meet somebody one thing that’s indelibly remembered and lingers on after the encounter is the perfume that the opposite particular person was sporting,” Faisal stated, including that he and companion Mahsam had a related ardour for fragrance and that there was “a story behind every of the Encounter Scents fragrances.”Mahsam Raza reiterated this reality when he defined the genesis of one of many fragrances, Confidence for Him.
“Each ingredient was cherry-picked based on all of the perfume notes my father favored” including that every one the substances used in Encounter Scents are derived straight from the supply with out a intermediary.
Mahsam went on to talk and enthuse concerning the model’s philosophy: “Encounter Scents is devoted to offering its loyal prospects with an assortment of high-quality fragrances for all of life’s particular moments based on completely different preferences.”
When a blogger and influencer requested what set Encounter Scents other than different fragrance manufacturers and why anybody ought to endorse or purchase from the model, Faysal answered stoically.
“What are some necessary qualities that ought to be in a perfume other than a nice scent? Firstly, different individuals ought to instantly discover the scent and bear in mind it so it makes a lasting impression. Secondly, scents ought to be long-lasting; two qualities Encounter Scents inhabits.”
Mahsam and Faysal additionally spoke about their deal with establishing the fragrances in Pakistan and about then “engaged on many different plans and growing different merchandise.”
When requested about doable model ambassadors Mahsam stated they’d search for sure qualities in their picks:
“Our female and male model ambassadors ought to be relatable; harmless and down-to-earth; have a sense of fashion they usually should have a ardour for and love perfumes.”
When requested if Faysal would lend his title on a signature scent, each companions smiled and stated there may be an upcoming “shock” that might be unveiled shortly.
Encounter Scents is at present growing one other set of six further fragrances to the road; three for males and three for girls. Mahsam enthuses that the Encounter Fragrances are at present offered out in the US solely by word-of-mouth; blind buys and belief.
Encounter Scents fragrances will initially be out there solely on-line in Pakistan on the model’s web site with fee made by way of Shopify. The ordinarily Rs 13,500 fragrances might be provided at an introductory sale value of Rs 10,000 every, accessible by way of the corporate’s web site www.encounterscents.pk.