Dow partners with THE MOST to provide solutions for the multicultural textured hair care market

By collaborating with the unbiased model and leveraging shopper insights of its various worker useful resource teams, Dow will increase its experience and contributions to the underserved textured hair care market

WEBWIRE – Wednesday, June 30, 2021

Dow (NYSE: DOW) introduced it’ll collaborate with THE MOST, a start-up firm specializing in textured hair care solutions, to higher perceive and handle the wants of the underserved multicultural textured hair care market. Through this collaboration, every firm will carry a singular contribution to the desk. THE MOST gives an unparalleled understanding of what constitutes a helpful and genuine hair expertise for this shopper group. Dow offers entry to the materials science experience required to rework concepts into enterprise alternatives in the very aggressive private care market. In addition, with considered one of the broadest portfolios in the trade Dow is in a singular place to assist develop substances to fill the void on this underserved market.

Dow approached this collaboration with The MOST by working carefully with representatives of Dow’s Employee Resource Groups (ERGS), resembling Global African Affinity Network (GAAN), which representatives proceed to play essential roles as key strategic contributors solidifying the collaboration.

“Our collaboration with THE MOST is a win-win collaboration that can handle considered one of the world’s oldest magnificence wants for individuals with deep curly to extremely coily hair,” mentioned Isabel Almiro do Vale, Global Marketing and Strategy Director for Dow Personal Care. “Strongly aligned with our values and dedication to collaborate to handle the most difficult points in society, we is not going to solely associate to assist THE MOST’s endeavors but additionally increase our elementary understanding of textured hair care to serve the wants of the underserved market and allow individuals of shade to deal with and elegance their hair with the correct consideration and care.”

THE MOST develops merchandise that many main trade gamers lack the cultural perception to produce and serves as a market for pure hair fanatics wanting for the greatest in textured hair care solutions. With its all-in-one styling instruments, the unbiased model empowers girls of shade to embrace their pure hair by reducing styling time, rising comfort, and minimizing the invisible ache factors in ethnic haircare. By leveraging Dow’s materials science experience, THE MOST may have the alternative to enhance upon its renewable-based styling system, The Mint.

“THE MOST has an enormous imaginative and prescient for textured hair care and we want huge partnerships to carry it by,” mentioned Dawn Myers, Founder and Chief Executive Officer of THE MOST. “We are thrilled to have Dow as a associate and look ahead to this substantive collaboration and the trade of cultural capital to higher serve this trade.”

Dow’s collaboration with THE MOST highlights the important want for inclusion and variety so as to uncover new alternatives to carry tailor-made solutions to the multicultural hair section.

Dow Personal Care

Dow Personal Care gives distinctive, progressive substances that empower clients round the world to create merchandise with distinctive efficiency and thrilling advantages that customers can belief and consider in. Consumers that search the confidence of a wholesome look can see and really feel the distinction in our merchandise by their lustrous hair or radiant and guarded pores and skin. We leverage our understanding of buyer wants, deep market data and technical experience—mixed with considered one of the broadest portfolios of applied sciences—to ship private care solutions with excellent efficiency which are secure for individuals and the planet. We foster these improvements on international and native ranges to meet the wants of various customers by enterprise facilities, analysis and growth (R&D), manufacturing vegetation and buyer purposes facilities round the world. Please go to www.dow.com/digital/beautyexperience for extra info.

About Dow

Dow (NYSE: DOW) combines international breadth, asset integration and scale, targeted innovation and main enterprise positions to obtain worthwhile progress. The Company’s ambition is to turn out to be the most progressive, buyer centric, inclusive and sustainable supplies science firm, with a goal to ship a sustainable future for the world by our supplies science experience and collaboration with our partners. Dow’s portfolio of plastics, industrial intermediates, coatings and silicones companies delivers a broad vary of differentiated science-based merchandise and solutions for its clients in high-growth market segments, resembling packaging, infrastructure, mobility and shopper care. Dow operates 106 manufacturing websites in 31 international locations and employs roughly 35,700 individuals. Dow delivered gross sales of roughly $39 billion in 2020. References to Dow or the Company imply Dow Inc. and its subsidiaries. For extra info, please go to www.dow.com 

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