Rhyme & Reason haircare comprises naturally derived elements and is available in 100 per cent recycled and recyclable packaging.
The new eco-friendly haircare range from Cheltenham-based SLG Brands has gone on sale within the ultimate week of January 2021 within the UK and US.
Rhyme & Reason is described as ‘sustainable and sensational’ by SLG, with excessive-high quality pure elements and 100 per cent recycled and recyclable packaging, in addition to being vegan and dermatologist authorized.
The range is designed to be as inclusive as potential, with a range of various shampoos and conditioners for various hair varieties and textures.
Developed at SLG’s in-home lab, based mostly in Cheltenham’s Brewery Quarter, Rhyme & Reason guarantees efficient product formulations in addition to a sustainable provide chain that makes use of no new plastic – with SLG proprietor, Miles Dunkley and his spouse Monica, aiming to make optimistic environmental modifications inside the magnificence business.
SLG has created what it describes as an ‘knowledgeable circle’, which incorporates marine biologist Andy Donnelly from the Galapagos Conservation Trust, to assist inform its sustainability methods – and is donating 1 per cent of all gross sales of Rhyme & Reason to the Galapagos Conservation Trust.
Joint managing director of SLG, Lucy Beresford, mentioned: ‘The Rhyme & Reason model has been a challenge of immense ardour for the individuals at SLG Brands. Doing the fitting factor in the fitting means while seeking to pioneer new floor shouldn’t be simple. But as we see our model land and launch internationally, the laborious work has been completely value it.’
Rhyme & Reason shampoo and conditioner is now out there in Boots shops throughout the UK and Target within the USA.
By Chloe Gorman
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© SoGlosFriday 29 January 2021
