Becky G on Her New Makeup Brand Treslúce Beauty and What to Expect Next

Becky G is not any stranger to make-up. In 2013, she turned a CoverGirl at solely 16. In 2019, she launched her first collaboration with ColourPop. And now, the singer has merged her love for all issues glam, her Mexican heritage, and her music by turning into la jefa (aka. “the boss”) of her personal magnificence model, Treslúce. The competitors is fiercer than ever nowadays, however Treslúce is not simply one other movie star make-up model. From the title and the art work to the packaging and model colours, Becky approached this new mission with clear intention – and she’s the place she plans to take Treslúce is simply nearly as good because the precise merchandise. “Treslúce is the proudest factor I’ve executed but,” Becky G tells Teen Vogue. “It’s executed with a lot love! I might’ve named it Becky G Cosmetics however I didn’t as a result of it’s not about slapping my title on one thing and getting my bag, and that’s it. Treslúce is extra ‘we’ than ‘me.’ It’s actually about creating areas within the magnificence business that elevate our voices and that elevate our tales.” The model pulls its title from two Spanish phrases. The first one is “Tres,” which implies three in Spanish and additionally occurred to be Becky’s favourite quantity. The second one is “luce,” the one third particular person conjugation of the Spanish phrase “lucir,” which is used when complimenting or describing somebody’s look, Becky shares. On June 25, Treslúce is launching with a 15-piece assortment that options an eyeshadow palette, colourful liners, brushes, false lashes, and lash equipment – all priced at $35 or much less.Throughout the gathering, you may encounter references to her fortunate quantity greater than as soon as. The preliminary launch comes with three false lashes (3D Sueño, 5D Fantasy, and  6D Deseo), and the “I Am Palette” notably featured a 3rd eye design created by Mexican artist, Monica Loya. (The palette additionally comes with a removable mirror shade and a method infused with ethically sourced agave from Jalisco, Mexico.)With such hanging packaging, it is no shock that the gathering revolves round “I Am Palette”, which Becky advised Teen Vogue is her delight and pleasure. But it isn’t for its mere visuals, it is also the story behind it. Eye shadow palettes are the one product that was at all times a staple on the vanities of her mami and abuelitas, and one nonetheless swears by at present. “I bear in mind my mother having a watch shadow palette with all these stunning, vibrant shades. My mother was very exploratory when it got here to her make-up and I believe that’s the place I get it from. Since then, I don’t journey with no good, staple eye shadow palette. I want all of the shades with me and will do my eye make-up relying on my temper.” As a younger artist, Becky used to do her personal make-up earlier than going on stage to carry out in entrance of 1000’s of individuals, which is nerve-wracking on its personal. That’s why getting dolled up turned an intimate one-on-one expertise for Becky G, one which additionally served as a time for reflection. That’s why the names of the 18 shades included within the palette are affirmations in Spanglish. “When you open the palette, the names are ‘I’m fuerte’ (robust), ‘I’m bella’ (stunning), ‘I’m amor’ (love), ‘I’m unstoppable,’ ‘I’m resilient,’ etcetera,” Becky shares. “Anyone who interacts with the merchandise and the model, once they’re [using] it, they’re saying these actually optimistic phrases, these phrases which are uplifting and have a excessive vibration.”