The Scents of Summer Tour invitations shoppers to check and select from 4 beloved Batiste™ Dry Shampoo fragrances, together with Original, Tropical, Fresh and Bare. After selecting their signature scent, attendees will obtain a complimentary, full-size pattern of the dry shampoo together with a refreshing flavored popsicle completely paired to match the perfume word of their chosen scent.
“As we proceed to evolve the Batiste model to satisfy shoppers’ in-between wash wants, we have upgraded our 20 product choices to longer-lasting fragrances simply in time for the lengthy days of summer season,” mentioned Stacey Ramstedt, VP of Marketing for Batiste™. “As a haircare staple for thus many loyal model followers, we’re excited to assist them uncover their signature scent.”
The model debuted the Batiste™ Scents of Summer Tour final weekend (June twenty sixth and June twenty seventh) in Belmar, N.J. and Domino Park, Brooklyn, giving out 1,000 full-size dry shampoo samples together with matching popsicles. The model will proceed with further tour stops this summer season in:
Nashville, Tenn.
July third: Nashville’s 4th of July Weekend Rosé and Music Festival, Rosé within the USA (400 Davidson St, Nashville, TN 37213 from 1PM to 6PM CT)
July 4th: Let Freedom Sing! Music City July 4th Festival (36 Peabody St, Nashville, TN 37210 from 11AM to 4PM CT)
Chicago, Ill.
July tenth: Pioneer Court (401 Michigan Ave, Chicago, IL 60611 from 11AM to 4PM CT)
July eleventh: Lincoln Park (2342 N Stockton Dr, Chicago, IL 60614 from 11AM to 4PM CT)
Los Angeles, Calif.
July seventeenth: Hotel Erwin at Venice Beach (1697 Pacific Ave, Venice, CA 90291 from 12PM to 5PM PT)
July 18th: The Brig on Abbot Kinney (1515 Abbot Kinney Blvd, Venice, CA 90291 from 12PM to 5PM PT)
As the main dry shampoo model on this planet, the Batiste™ portfolio of hair merchandise supplies an instantaneous refresh so hairstyles last more between washes. Batiste’s latest system improve is designed with longer-lasting freshness and added keratin to help hair well being. The new packaging showcases enjoyable designs and delivers the moment hair refresh shoppers have come to know and love from Batiste™. The dry shampoo is sulfate and paraben free and carries an ultra-refined rice starch formulation that revitalizes hair because it removes extra oils and boosts quantity, leaving hair wanting, feeling, and smelling recent and clear. For extra details about Batiste™ Instant Hair Refresh merchandise, please go to batistehair.com.About Batiste™From its UK heritage within the Nineteen Seventies to launching within the U.S. in 2015, Batiste™ has turn into a haircare fixture on magnificence vanities and in stylist kits around the globe. As the #1 Dry Shampoo, Batiste™ supplies hair with an instantaneous refresh that leaves it feeling clear and smelling recent, serving to to increase your look between washes. The full line of Batiste™ merchandise consists of over 20 dry shampoos tailor-made for particular hair colours, hair wants and perfume preferences. For extra info go to www.batistehair.com, or comply with us on Instagram: @batiste_us.Batiste™ is a registered trademark of Church & Dwight Co., Inc.SOURCE Church & Dwight Co., Inc.
