Australian beauty brands championing the slow beauty movement

That feel-good, do-good glow.

Did you develop up in the beauty guru golden years? Because I definitely did.
I modelled my highschool morning routine from Bethany Mota’s, I meticulously replicated Zoella’s on a regular basis make-up and I watched countless wildly indulgent make-up assortment movies (my favorite was Elle Fowler’s, naturally). It was the period that normalised proudly owning 43 completely different crimson lipsticks as a result of there may be completely a distinction between daring crimson, vibrant crimson and vivid crimson.
Not solely was I prompted to eat extra make-up in three years than wanted in a complete lifetime, however model sustainability was left solely out of my buying choices. A product was merely bought at the Chemist Warehouse or American, which meant I’d add it to the listing of things to beg my mum to deliver again on her semi-annual journeys to the US.

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Thankfully, like the style world, the beauty trade has come into consciousness. We are spoilt for selection with moral, unbiased beauty merchandise made proper right here in Australia – and it’s solely getting higher. You can recycle your empties, remodel your below eyes and discover the excellent shade of crimson lipstick (you in all probability solely want one, let’s be sincere), all whereas being sort to the planet.
I’m in the slow strategy of sustainably upgrading my whole beauty routine. To discover my subsequent moral buy, I requested a few of Australia’s greatest sustainable beauty brands to inform us how they’re making a change.
Lisa Raciti, Kind-ly founder

When launching Kind-ly, my objective was all the time to transform as many individuals as potential over to utilizing pure deodorant. The focus was firstly on the substances – 100 per cent pure, clear, vegan and efficient – and in addition to fabricate in Australia.
Sustainability isn’t an all or nothing method – it’s a journey and as a small enterprise, you must be life like on how a lot you’ll be able to obtain in the starting and simply begin with what you might have out there at the time.
For instance, our most up-to-date product launch was our 100 per cent Natural Deodorant Wipes. Our preliminary manufacturing run was to check the market, as this was the first and solely Australian made and owned 100 per cent pure deodorant wipe on the market. We needed to see if the idea was viable earlier than we may additional enhance.
Due to the restricted variety of locations in Australia able to manufacturing these wipes, we have been restricted in the kind of fabric we may use initially. I might have ideally beloved to launch them having the ability to declare they have been absolutely biodegradable however needed to accept a mixture of supplies as an alternative.
I’m now pleased to say that they’re now sourcing and trialling new absolutely biodegradable materials for us, so in the subsequent few months, we hope to change over.
Elsewhere, all of our product packaging is recyclable – we wrap our web site orders utilizing an eco-friendly various to bubble wrap and dispatch our wholesale orders in reused packing containers and filler. It won’t be excellent, however we’re studying and rising and taking small steps wherever potential to turn into extra sustainable and to dwell extra kindly.
Sammy Leetham, co-founder of Bear

We constructed and designed Bear to be a frontrunner in moral and genuine sustainability for our youngsters and our youngsters’s kids. For us, this meant taking initiative with actionable and measurable methods geared towards optimistic affect.
As a Certified B Corporation, we now have a legally binding fiduciary accountability to keep in mind the pursuits of staff, the neighborhood and the atmosphere. In 2021, we’re persevering with to steer our prime 10 per cent B Corporation certification as an genuine and significant model with sound anchors to moral and sustainable observe.
As commonplace, all of our merchandise are 100 per cent vegan and include no animal merchandise or animal by-products of any sort. We don’t check our merchandise on animals, nor ask third events to take action on our behalf.
We have calculated, accounted for and offset our CO₂-e by way of Carbon Neutral in order that our internet emissions equal zero by supporting the Yarra Yarra Biodiversity Corridor, the first Australian challenge licensed by the Gold Standard.
To assist conservation efforts we donate a set greenback quantity from every product bought to Australian not-for-profits Wildark and the Great Barrier Reef Foundation to assist defend the biodiversity of our planet.
Our focus stays on working towards absolutely round packaging. All of our merchandise are housed in 100 per cent recycled medical-grade amber glass jars and bottles to guard in opposition to UV mild and remove the want for preservatives. We use a pure uncoated Forest Stewardship Council paper inventory throughout all our labels and product packing containers. Our innovation, analysis and engineering sources give attention to additional bettering our packaging to considerably cut back environmental waste affect in 2021.
Tina Randello, Alpha-H Chief Commerical Officer

Alpha-H was born on the sunny Gold Coast so respecting and honouring the atmosphere has all the time been a giant a part of what drives us. We take an interactive method to creating enhancements. Understanding that each resolution we make impacts the sustainability of our model, we take a holistic method taking a look at our whole footprint by way of the whole product life cycle.
We use a mixture of glass and plastic packaging – with the plastic generated from as much as 35 per cent recycled supplies. This is an space we wish to maintain bettering on as PCR expertise improves.
At our HQ manufacturing website, we’re utilizing photo voltaic panels and changing our inorganic waste into high-grade composts, premium soils, soil conditioners and potting mixes. We love one of these innovation that converts waste to worth and that is additionally an space of focus for us.
Finally, our use of unpolluted substances, cruelty-free manufacturing strategies and native sourcing all feed into our sustainability dedication.
Natassia Nicolao, Sea Our Beauty Founder & CEO

In assist of the UN-declared Water Action Decade, Sea Our Beauty is on a mission to cut back the beauty trade’s water footprint. Water is the most typical ingredient included in beauty merchandise – 70 to 95 per cent of merchandise utilise water as an ingredient.
As the first international beauty member of the Water Footprint Network, we create water-responsible beauty and sustainably handle our water footprint. Together, we’re main an unbiased analysis challenge to measure our actual water footprint and implement methods to make sure it stays minimal.
We select to omit water, preservatives, fragrances, palm oil, and harsh irritants from our formulations. Our merchandise are all the time inclusive, vegan, cruelty-free and ethically made in Melbourne with accountable packaging. In partnership with SeaTimber, we assist restore, plant, and defend coastal ecosystems with mangrove restoration initiatives. Each mangrove tree sequesters Carbon Dioxide, creates essential habitats for marine life, and supplies sustainable employment for 2 villages.
All our initiatives mirror our dedication to positively affect you, our neighborhood, and our planet.
Emma Lewisham, Founder of Emma Lewisham

We all have to vary the approach we now have been doing issues. The present take-make-waste linear mannequin of beauty is just not sustainable and we have to deliver an finish to it, quick. The way forward for sustainable beauty is round and carbon optimistic. It is now not sufficient simply to maintain – we now have to regenerate.
We’re presently mapping the carbon footprints of our merchandise from our first yr in enterprise and we’ll publish this for our prospects to see. We wish to maintain ourselves accountable for our emissions and have a transparent benchmark to work from. From the begin, we now have appeared to cut back our affect by incorporating issues like pure and recycled supplies.
Next, we’ll cut back our affect by turning into 100 per cent round in the design of our merchandise – we could have 100 per cent refillable merchandise by August 2021. By reusing and refilling merchandise, carbon emissions are decreased by as much as 70 per cent. Finally, we’ll offset what small quantity is left – making Emma Lewisham merchandise not simply carbon impartial, however carbon optimistic.
We’re taking possession for our impacts. In 2020, we launched the Emma Lewisham Beauty Circle Recycling Programme with TerraCycle as a result of we recognized the majority of beauty packaging, that’s put in native kerbside recycling, leads to landfills or by way of the atmosphere.
We have a sustainability technique out there for everybody to learn on our web site that discusses our present sustainability challenges and identifies our targets for the subsequent two years.
Elliot Waldron, Co-Founder of Hunter Lab

Hunter Lab has launched into our personal important sustainable practices journey. While we now have a lot work to do, as we develop, so does our dedication and functionality to enhance by way of larger entry to sources, networks and knowledge.
As a model that pulls inspiration and performance from the energy of mom nature, sustainable and moral ingredient sourcing and a dedication to the atmosphere is precedence primary. To us, clear beauty embodies transparency, and that’s our M.O. – we all know the place and the way every pure ingredient is grown, harvested and sourced. We don’t use nasty artificial filler substances in our formulation and we make certain every of our companions shares this ethos too.
Plastic is the thorn in our aspect. We’re actively looking for methods to cut back our plastic packaging reliance, however presently, its use is critical to ship the highest product efficacy, security and shelf life. We’re hopeful an improved answer to plastic is simply round the nook.
Some wins – our product cartons are recyclable and shippers and packers are comprised of 100 per cent recycled materials. As a subsequent step, later this month we’re launching a refill choice for 2 of our highest sellers, which is able to assist cut back our plastic manufacturing by 68 per cent for every refill unit, with extra to observe.
Tara-Lee Mitchell, founding father of Mitch

Mitch is proud to be part of Sustainable Salons Australia, which is an organization that sends all of our recycling to personal recycling. All of the income from this go to Ozharvest. We separate plastics, metallic, aluminium, glass, paper, chemical compounds and even hair.
We are additionally a Davines idea salon. Davines is a cruelty-free, vegan-friendly, carbon-neutral haircare vary that has a B-Corp certification. They use recycled plastics and have nice initiatives.
This month they’ve launched a duo pack of shampoo and conditioner and a share of the revenue goes in direction of the regeneration of the Great Barrier Reef. Here is a hyperlink to their sustainability report.
I additionally know that we are able to do higher. In the future, I’d like to have our personal photo voltaic panels to offer our energy – as we use loads. I’d additionally like to introduce a haircare refill system, as we nonetheless use an excessive amount of plastic.
Libby Moulden, grasp stylist at Alchemy Salon

Alchemy is a licensed sustainable salon, that means we now have contracted the enterprise that’s aptly named Sustainable Salons for the removing of frequent salon waste. They take all the used plastic, metals, chemical compounds, hair and extra and reuse all of it! Hair is used to absorb oil spills and the longer ponytails are donated to make wigs for youngsters struggling with alopecia. All of the chemical waste is turned again into clear water!
Sustainable Salons is just not but out there in regional Victoria, so we lug all of our waste to Melbourne each week so it may be collected by the Sustainable Salons group. We may go on and on about how superb this service is…  however being a registered Sustainable Salon is just a small a part of what we do. Alchemy can be a very plant-based salon. All of the colors utilized in the salon and merchandise bought are plant-based and cruelty-free.
Recently, we’ve has additionally sourced and applied a brand new cleansing merchandise system, Zero Co. This firm ensures there may be zero waste on cleansing product packaging – they supply a refill bag when the product runs out, which is then returned again to the firm for refilling… it’s a really thrilling idea for our group.
To discover out extra about the way to make your beauty routine extra sustainable, head right here.

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About the Author: Jessica