Forever younger: 212 Heroes affords a youthful fruity twist to the traditional masculine fougère scent. It was launched in international journey retail on 1 June.
Puig has unveiled 212 Heroes, the newest masculine fragrance from Carolina Herrera.
The vegan scent was launched in worldwide journey retail on 1 June.
It was developed by perfumers Domitille Michalon-Bertier, Juliette Karagueuzouglou and Carlos Benaim.
The masculine Eau de Toilette opens with fruity prime notes of Pear Elixir, ginger and lemon haze hashish, adopted by a coronary heart of Geranium Oil Madagascar and sage. It closes with leather-based accord and musk base notes.
212 Heroes’ natural and vegan components are licensed by third-occasion transparency organisation Expertise Vegan Europe (EVE).
Pear and Geranium are the 2 key components of the youthful scent. The Geranium Oil Madagascar has been specifically developed in partnership with the Botanical and Research Department of the Antananarivo University in Madagascar to evoke the actual flower and never simply the artificial oil.
A logo of rebellious youth: The fragrance is available in a playful skateboard-formed flaçon, which was initially revealed in 1996 by Carolina Herrera
Benaim mentioned: “Traditionally, Geranium has a pungent and sharp side. The Geranium Oil Madagascar in 212 Heroes conjures the Rose and exhibits minty and candy nuances that remind of Bourbon.”
Michalon-Bertier added, “The class of the Geranium Oil contrasts with the joyful freshness of the Pear Elixir. The latter provides a vibrant contact to the combination.”
The Eau de Toilette is available in a hanging skateboard formed flacon, an extended-time image of Carolina Herrera’s 212 line. It is offered in two sizes 90ml and 50ml and was designed in order that prospects can take one on-the-go and depart the opposite at dwelling.
“Skaters rework obstacles into challenges,” says Carolina Herrera as she discusses the inspirations behind the brand new masculine edt
The skateboard can be a logo of rebellious youth, which was the inspiration of the brand new scent. Commenting on the flaçon, Beauty Creative Director Carolina Herrera mentioned: “Manufacturing a skateboard-formed fragrance was a problem. Integrating the inner stress system in such a exact silhouette is a fragile manoeuvre. It was additionally very demanding to obtain stability. We spent three years growing the bottle.”
“Skaters rework obstacles into challenges,” Herrera added. “Their creativeness paints a sea on the pavement. They reinvent town and its environment. The new 212 Heroes marketing campaign celebrates that festive spirit and turns New York into a big playground.”
The fragrance has been described as “an ode to youth as a way of thinking”, characterised by Carolina Herrera’s 212 gang of ambassadors. In the hanging visible marketing campaign, the 212 gang skate round New York City, celebrating the worldwide skateboarding motion which culminates with the game’s debut on the Tokyo 2021 Olympic Games.
The hanging fragrance marketing campaign options the ‘212 Gang,’ a bunch of Carolina Herrera model ambassadors who flip “New York City right into a playground”
