From hitting dwelling runs in Major League Baseball, Alex Rodriguez is now batting as much as tackle the world of males’s make-up. The former baseball star greatest generally known as A-Rod (in addition to being Jennifer Lopez‘s ex), stunned multiple particular person by saying the launch of a line of make-up for males.
The first product unveiled by the high-level athlete is none aside from a concealer, The Blur Stick, proposed in collaboration with Hims & Hers. Concealers, foundations, and different pores and skin correctors are now not the unique area of ladies. Just like skincare, make-up has been making its means into males’s routines for a number of years now.
While elevated discourse round problems with inclusivity has accelerated a pattern that’s taking root within the cosmetics business, many manufacturers anticipated it years earlier. Back in 2018 Chanel launched “Boy de Chanel,” a line of make-up for males that now consists of nail color, an eyebrow pencil, a lip balm, a concealer, and a tinted fluid.
Major Hitter For Make-Up?
Three years later, it’s former American baseball participant Alex Rodriguez who’s using the wave of this rising market, which considerations an increasing number of customers. The sportsman has teamed up with Hims & Hers, an organization specialised in magnificence and well-being through which he and J-Lo, then nonetheless a pair, lately invested, to launch a primary make-up important. The Blur Stick concealer is meant to camouflage darkish circles, wrinkles, and different imperfections that may spoil the lifetime of males.
Working with the Hims & Hers staff, I needed to create a product that solved a problem I confronted each day. I spotted as I used to be leaping from assembly to assembly, I wanted one thing fast and straightforward in my routine to hide blemishes or razor bumps,” Alex Rodriguez defined on his Instagram throughout the launch of the boys’s concealer.
The Blur Stick is already out there in eight shades to swimsuit a variety of pores and skin tones, priced at US$17 (S$22). It has been formulated with totally different oils, together with jojoba oil, to appease and moisturize the pores and skin whereas camouflaging its imperfections.