‘Vulva does not need this’: Makeup giant slammed over ‘intimate product’ for women

Makeup giant Mecca has defended its sale of a vaginal beauty product after being slammed on social media for “disempowering women”.In an Instagram put up this week, the model spruiked Holy Yoni Oil by Moon Juice, which retails for a staggering $73 per 30ml bottle at Mecca.“For intimate care,” learn the put up.“The @moonjuice Holy Yoni Oil is formulated with an adaptogenic mix of schisandra berry extract, Bulgarian rose oil, vitamin E and candy almond oil.“This mix helps to hydrate and hold pores and skin tender and supple.”The product’s web site claims it “helps to enhance pores and skin elasticity” and “helps hold pores and skin tender and supple” whereas offering an “arousing scent”.File picture of Moon Juice’s Holy Yoni product, offered at Mecca. Credit: Moon Juice“Apply 3 drops topically. Use for ardour, pleasure and every day upkeep!” reads the Moon Juice product profile.Prominent feminist creator Clementine Ford led the condemnation on Instagram by merely posting, “Oh no.”Others have been much less delicate, with one individual describing it as a “fully pointless product”.“Mecca, the vulva does not need this. Why are you contributing to one thing that’s already stigmatised and disempowering women?” learn a remark.File picture of a Melbourne MECCA retailer. Credit: FacebookAnother stated: “So this yr we’re feeling self acutely aware about *checks notes* vulva elasticity. If solely there was some innate perform of my bits that may assist, ahh, ‘hydrate’”.“Wow, it is a significantly new low in enjoying to women’s insecurities,” stated one other remark.Mecca denied it was disempowering women, saying it’s doing the other by offering alternative.“At Mecca, we’re all about providing our clients alternative,” the model stated in a press release to 7NEWS.com.au.“Empowerment contains with the ability to select what’s proper for you.If you’d wish to view this content material, please regulate your Cookie Settings.To discover out extra about how we use cookies, please see our Cookie Guide.“Every product and model we inventory has been completely thought-about and punctiliously curated so we now have one thing for all clients.“Our clients have advised us that they want to see MECCA provide intimate merchandise, which is a pure extension of our magnificence and wellbeing providing.“This product has additionally been comprehensively reviewed to make sure compliance with native rules.”Mecca stated Moon Juice skincare vary has been amongst its hottest line of merchandise, receiving “constantly constructive evaluations”.