Ads for haircare merchandise have a tendency to be populated by fashions with flowing locks, fixated on working their fingers by their barnets and delivering smouldering appears to be like to digicam.
Not so this new advert for VO5. Unilever has made the fascinating alternative to create a humorous advert – and one which refreshingly doesn’t riff on lockdown hair disasters. Our hair-o here’s a balding bloke, who tells us “each follicle’s a blessing”, and tells his hairdresser “only a bit off the highest please mate”.
When it comes to the snip, nonetheless, he simply can’t undergo with it, repeatedly stilling the bemused barber’s hand. It seems the scissors aren’t required – merely a skilfully utilized smudge of VO5 Matt Clay. The ‘If you’ve acquired hair, care’ slogan speaks to guys rising from lockdown in a delicate, down-to-earth method.
