Amsterdam’s Van Gogh Museum has teamed up with sustainable British model Floral Street to create a line of fragrances celebrating the art work of Vincent van Gogh.
The Van Gogh Museum describes the partnership as ‘high quality art meets high quality perfume’, with the sustainable scent creations inspired by Van Gogh’s ardour for the pure world.
“I’m honoured that Floral Street has been chosen as the primary perfume model to companion with the Van Gogh Museum,” mentioned Michelle Feeney, founding father of Floral Street.
“Drawing inspiration from Vincent van Gogh’s timeless masterpieces, we found a shared love of nature and discovering magnificence within the on a regular basis.”
‘Fine art meets high quality perfume’
Back in 2019, the Louvre teamed up with fragrance firm Officine Universelle Buly to create fragrances inspired by eight artworks housed on the museum in Paris.
“Through this collaboration, we’re capable of inform our story in a brand new approach, by which the great thing about art and perfume meet,” Feeney added.
The four-year licensing collaboration between Floral Street and the Van Gogh Museum features a vary of fragrances and scented dwelling merchandise, launching in August 2021.
The first product will carry to life one among Van Gogh’s most well-known works of art. The Van Gogh Museum is dwelling to greater than 200 work, almost 500 drawings and greater than 700 letters.
Van Gogh fragrances launch in August 2021
Elsewhere, Odeuropa is creating the primary Smell Museum. The $3.4 million three 12 months undertaking will use AI to develop a web-based encyclopaedia of European smells and their bodily recreation.
The Mauritshuis, an art museum within the Hague, just lately introduced an exhibition known as ‘Fleeting – Scents in Colour’ the place guests can odor the artworks.
“Floral Street and the Van Gogh Museum share a mission to encourage a various viewers for future generations,” mentioned Emilie Gordenker, basic director of the Van Gogh Museum
“Our collaboration presents a recent and completely different solution to expertise the art of Van Gogh.”
Images: Van Gogh Museum