“The Golden Bee Skincare” received the primary semi-final of BillerudKorsnäs’ design competitors PIDA – Packaging Impact Design Award. The successful packaging idea was designed for a skincare product and didn’t solely win PIDA Gold Award – the best prize of the competitors – but in addition the excellence “Highest stage of Innovation”. The crew behind the entry was American design college students Jennifer Huynh, Meliza Pascual, Joshua Roberts and Samantha Johnson from Clemson University in South Carolina, USA.“We are very grateful for this chance to indicate our work,” says Meliza Pascual. “We have put numerous effort into it and we’re very comfortable for the awards”.
The successful packaging challenge “The Golden Bee Skincare” responds completely to this 12 months’s transient – to create a package deal that speaks to our senses. The motivation of the jury reads:
”The Golden Bee Skincare package deal delivers on innovation being delightfully ingenious and unique, whereas additionally reaching excessive marks for sustainability, and wonderful person friendliness and performance. The entry provides an especially revolutionary construction that isn’t solely extremely useful, but in addition provides novel on-shelf, unboxing, storing, and sharing attributes. The crew invested time in design pondering and exploration, advertising and marketing technique, sustainability life-cycle, supply-chain, and supplies analyses that helped their entry shine.”
The design college students who received the PIDA Gold Award on the first PIDA occasion of the 12 months mechanically qualify for the Grand Finale. At the ultimate – that takes place on the Luxe Pack commerce present in Monaco on September 27 – a world winner can be appointed. It implies that the American design college students can be up towards the winners of the three different semi-finals; college students from France, Germany, and Sweden.
More college students awarded
At yesterday’s PIDA occasion, one other three prizes have been offered. “The Golden Bee Skincare” was awarded as soon as once more and acquired the Highest Level of Innovation Award with the motivation: “The package deal delivers an thrilling and revolutionary construction with unique, participating, and considerate operate. The entry’s construction is extraordinarily revolutionary and exceptionally ingenious.”
The Highest Level of User Friendliness Award went to “The Agrumes Florilége”, created by Julia Nathanson, Sophia Thai och Justin Davidovicz from Rutgers University in New Jersey, USA. A packaging idea for a luxurious citrus liqeur. The motivation learn: “The package deal offers a witty and thrilling strategy to user-friendliness, performance, and the person expertise. The entry options wonderful properties designed to awaken the senses.”
The Highest Level of Sustainability Award was offered to Chi Chung Chan from Ravensbourne University in London, UK, for the entry ”Iwasaki Matcha”, designed for a whole Japanese tea idea. “The entry makes wonderful use of the bodily properties of the BK Craft board by that includes the Craft facet of the board on the skin of the carton, visually reinforcing the power and sustainability of the fabric. Reuse, secondary, and long-term use of this package deal are artfully integrated into the design.”
The winners have been chosen by a jury of outstanding business professionals, who have been very impressed by this 12 months’s contestants.
“The jurors have been so impressed with the considerate and thrilling ideas offered by the groups on this competitors. We mentioned and debated the entries at size earlier than figuring out the successful crew in every class. Each participant ought to be so very pleased with the work achieved beneath extraordinary circumstances,” says Joey Schmissrauter, chairman of the PIDA USA/UK jury.
A inventive enviornment for the packaging group
BillerudKorsnäs, the corporate behind PIDA, arranges the competitors in cooperation with main universities and design faculties within the USA, the UK, France, Germany, and Sweden. The competitors offers the scholars a possibility to work on an actual packaging design challenge beneath the identical situations as an genuine task. What’s extra, it is usually a possibility for the scholars to showcase their concepts and creativity to established professionals who attend the occasions yearly to be impressed and meet the packaging designers of tomorrow.
“With PIDA, we wish to drive the event of packaging design ahead whereas additionally establishing a gathering place for the business and the colleges. This 12 months marks the sixteenth anniversary of the competitors and curiosity for PIDA grows steadily for yearly – on the colleges in addition to within the packaging enterprise.” says Lena Dahlberg, Manager Application Development Paperboard at BillerudKorsnäs.
