Trendalytics’ Top Emerging Beauty Trends for May 2021 – WWD

As shoppers regulate their mind-sets to post-pandemic residing, luxuries like journey and perfume are coming again to the fore.
New information from Trendalytics reveals heightening curiosity in travel-friendly and waterless merchandise. “People are beginning to see the tip of the tunnel with the pandemic,” stated Cece Lee Arnold, chief govt officer of Trendalytics.
In the wake of the pandemic, curiosity in perfume — which was hit arduous within the first half of 2020 — can also be burgeoning. Lee Arnold posited that the renewed curiosity was twofold.
“It’s not a factor that bothers you in case you don’t odor nice, however if you’re going again out into the world, it does matter,” she stated. “You must care about private hygiene in a means you haven’t shortly. It’s the way you impact others.”

The second prong of client curiosity is how the coronavirus impacts odor, Lee Arnold stated, and searches level to a newfound appreciation of scent. “When you don’t have your sense of odor anymore, you see how tied it’s to all the things. Consumers are going again to having fun with the issues they weren’t earlier than, and so they gained’t take it for granted,” she stated.
Both traits, Lee Arnold stated, are right here to remain because the world readjusts to waning threats of an infection. “You’re going to proceed seeing these traits for some time — the pandemic began at a particular second, however the return shall be extra gradual,” she stated. Here, the highest 10 rising magnificence traits for May, in accordance with Trendalytics.
Top 10 Emerging Trends:

Toothpaste Tabs: +358 p.c
Cleansing Stick: +268 p.c
SPF Stick: +65 p.c
Alcohol-Free Perfume: +65 p.c
Clean Perfume: +34 p.c
Perfume: +32 p.c
Shampoo Bar: +28 p.c
Black Nail Polish: +27 p.c
Probiotic: +10 p.c
Conditioner Bar: +6 p.c

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