Trade Log starts providing YUBIKIRI, an IoT-linked blockchain, for Shiseido’s prestige skincare brand “THE GINZA”

With the purpose of “Create a Market Without Failure”, Trade Log has centered on coordination between provide chain and advertising, extermination of counterfeit merchandise and environmental points. Especially, by making full use of IoT and blockchain, Trade Log helps the digital transformation of many corporations, primarily in areas equivalent to manufacturing, logistics and social infrastructure. Trade Log supplies the excellent companies primarily by its personal unique merchandise equivalent to YUBIKIRI*1, a deployment instrument for IoT-linked blockchain, and “OHAJIKI*1”, a deployment instrument for token economic system.

Recently, many international manufacturers are being pressured to take quite a lot of measures by way of each offense and protection as under:

O2O (Offline to Online) advertising by means of digitalization of touchpoint with prospects
Protecting manufacturers from counterfeits in rising markets
Streamlining logistics in SCM, which is changing into more and more refined daily
However, many manufacturers are busy with symptomatic measures after which they haven’t been in a position to give you measures that undergo your entire brand. THE GINZA was additionally wanting for a drastic answer to those points.To handle these challenges, Trade Log begins providing THE GINZA with “YUBIKIRI for Microsoft Azure*5” which works on “Microsoft Azure*3” and “Kaleido*4 BaaS (Blockchain as a Service)”.Through this initiative, Trade Log will assist the promotion of cross-border O2O advertising and counterfeit measures, rationalization of logistics, and assist the availability of an actual brand expertise to customers. Trade Log makes use of Quorum*6 as a fundamental expertise to make sure confidentiality and future scalability whereas linking manufacturers, logistics, e-commerce, and customers on an equal footing.  See Also:THE GINZA Co., Ltd. press release the previous, nearly all of efforts associated to blockchain in international brand advertising have been restricted to partial demonstration experiments. However, this effort will likely be excellent within the following three factors.
In the posh cosmetics market, that is the world’s first method to offer precise blockchain installations throughout advertising and SCM. 
By use of each QR code label together with the RFID tag and blockchain to streamline logistics and obtain O2O advertising over the complete course of life cycle 
The integration of actual shops and e-commerce measures by means of linkage with Salesforce Commerce Cloud*7
Regarding this announcement, Trade Log acquired the endorsements as follows: Ms. Asuka Kuroda, The GINZA Global Brand Director The GINZA Global Brand unit, Shiseido Company Ltd.There are two foremost the explanation why we now have made a brand new initiative with Trade Log as a associate firm. Trade Log has the technological capabilities to develop a system by use of the blockchain platform “Quorum” which has strengths in confidentiality as a way to obtain superior advertising measures. In addition to that, we believed that Trade Log can be the associate to have the ability to accomplish our first try collectively as a result of Trade Log supplies consulting companies for implementation along with system growing. We reaffirmed by means of our efforts with Trade Log that partnerships with corporations with superior technological capabilities and efficient collaboration would be the key to future enterprise success as a way to present high-value-added experiences for our prospects.Following the COVID-19 disaster, we are actually in a world that’s anticipated to additional speed up digital transformation. To obtain the mission of The Ginza brand, which supplies prospects with timeless magnificence, it’s essential to constantly innovate in response to adjustments in prospects. Going ahead, we’ll proceed to ship our prospects, a brand new buyer expertise, that may be created from Beauty × digital transformation together with Trade Log.  Mr. Shibanori Kitou, President and Representative Director  Hitachi Transport System Collaboration., Ltd. We, Hitachi Transport System Collaboration., Ltd. will proceed to offer high-quality logistics companies in response to the efforts of Shiseido Company, Limited THE GINZA Global Brand Co., Ltd., and associated corporations.  Mr. Tomofumi Nonaka, Senior Director, Sell With Lead, One Commercial associate, Partner Sales Group, Microsoft Japan Co., Ltd. Microsoft sincerely welcomes the adoption of Microsoft Azure on the official brand web site of “THE GINZA”, a prestige skincare brand of Shiseido. By utilizing “YUBIKIRI for Microsoft Azure” engaged on Microsoft Azure which has Cloud Security Gold Marks in Japan, the safety of information administration could be strengthened, and the acquisition and administration of anti-counterfeit measures info could be simplified. Microsoft will proceed to contribute to the digital transformation of our prospects by means of the newest expertise primarily based on the robust collaboration with Trade Log.  Mr. Steve Cerveny, CEO and Founder, Kaleido Inc. “Supply Chain integrity is entrance web page information and an pressing societal situation”, says Steve Cerveny, Founder and CEO of Kaleido. “Shiseido and Trade Log are pioneering options to onerous issues within the area and are utilizing blockchain for its energy – to allow transparency throughout a number of events and beforehand disparate techniques.  It’s in Kaleido’s DNA to speed up enterprise digital transformation, and we proudly assist this challenge with our enterprise blockchain instruments and infrastructure.”*1 Trade Log, “YUBIKIRI” and “OHAJIKI” are registered emblems or emblems of Trade Log Inc. in Japan and different nations.  *2 Our Survey *3 Microsoft, Azure is a registered trademark or trademark of Microsoft Corporation within the United States and/or different nations.  *4 Kaleido is a registered trademark or trademark of Kaleido Inc. within the United States and different nations.  *5 This is a instrument that makes it simpler to put in our YUBIKIRI to Microsoft Azure customers. *6 A serious enterprise platform of Ethereum, which might safe confidentiality.  *7 Salesforce Commerce Cloud(SFCC) is a registered trademark or trademark of, Inc. within the United States and different nations. 
Information on this information launch is as of the discharge date. 
Each firm’s names, product names, and repair names are emblems or registered emblems of every firm.
About Trade Log Inc. Founded in 2018 underneath the imaginative and prescient of “making a market with out failure.”   Supporting the introduction of blockchain expertise to resolve irrational and uneconomical situations amongst corporations in varied industrial areas, equivalent to manufacturing, logistics, and social infrastructure.  Particularly specializing in integration of IoT and O2O advertising with blockchain.  Providing quite a lot of options, together with the ever-present period knowledge linkage instrument “YUBIKIRI” and the token economic system introduction instrument “OHAJIKI.”  Based on the concept that knowledge design is the cornerstone of blockchain dissemination, Trade Log can also be selling knowledge utilization assist initiatives.  Trade Log will assist its prospects’ digital transformation by means of the dual pillars of blockchain and knowledge utilization.  Address: Daiyagate Ikebukuro F5, 1-16-15, Minami-Ikebukuro, Toshima-ku, Tokyo, JapanEnterprise: Blockchain-related enterprise and knowledge utilization assist enterpriseRepresentative: Masahiro Fujita, Representative DirectorSOURCE TRADE LOG Inc. Related Links

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