Chaundra Turner and RaSheena Hern met in eighth grade in Columbia, Missouri, and have been finest pals since. The pair liked to fashion one another’s hair and emulate the work of older hairstylists of their group. In highschool, they dreamed of careers within the magnificence trade. Just a few years later, they earned their cosmetology licenses and started working.
In 2014, Chaundra joined RaSheena in Dallas. With years of hairstyling beneath their belts, they began speaking about opening a enterprise collectively and quickly launched their magnificence weblog and haircare model, DuoDiva.
Today, Chaundra and RaSheena have amassed practically 30,000 followers on Instagram who comply with alongside for styling concepts, suggestions for sustaining wholesome hair, and trend inspiration (the buddies are additionally recognized for his or her coordinating outfits). They’ve additionally created a group of loyal purchasers; each Chaundra and RaSheena concentrate on putting in extensions and wigs from their DuoDiva product line. And final week, the pair celebrated the grand opening of their first salon in Duncanville.
We caught up with Chaundra and RaSheena to study their ardour for fostering a group amongst their purchasers and followers, what it’s prefer to be finest pals and enterprise companions, and what’s subsequent for the DuoDiva model.
This interview has been edited for size and readability.
Where did the concept for DuoDiva come from?
There’s a nasty stigma of pals going into enterprise collectively. We needed to work collectively on this trade, so we determined to provide it a attempt and present people who it could possibly work. If you’ve got that communication and that belief, you possibly can truly construct a profitable enterprise. We additionally needed to point out ladies that they will do something. There was a time limit the place we had been each going by it relationship-wise, and we’re additionally single moms. But collectively, we began this enterprise. Then, we needed to give you a reputation to face out. We had been at all times referred to as divas rising up, and we’re a dynamic duo, so we performed round and obtained DuoDiva.
Blogger Taryn Newton earlier than interviewing Michelle Obama in March. Hair and make-up by DuoDiva
What function do every of you play within the enterprise?
Chaundra is extra the technical one. She handles our web site and all the pieces digital. RaSheena will get our photoshoots collectively: what outfits we’re going to put on, our make-up, and our hair. People in Dallas know us for our coordinating seems. We’ve made a popularity and a model for ourselves with that.
Can you inform us in regards to the DuoDiva product line?
We carry merchandise produced from virgin hair, together with sew-in extensions and lace-front wigs. Wigs are actually in style within the hair trade proper now. We hold seeing celebrities with wigs in a ton of various colours, and ours have accomplished rather well thus far.
The DuoDiva model additionally entails a well-liked weblog and Instagram account. You usually publish academic content material about hair well being–why is it essential to you to share these classes?
We’re all about wholesome hair over right here. We need our purchasers and followers to really feel assured and snug with the pure hair beneath their extensions. If we had been to vanish off the earth tomorrow, what does their pure hair appear to be? Are they assured sufficient to stroll exterior with it? We additionally need our purchasers to know the way to keep their types at residence and the way to care for his or her extensions and wigs. We train them what merchandise to make use of and to not use, what sort of scarf to make use of whereas sleeping, what to do whereas figuring out, and so on.
You simply hosted a grand opening celebration to your first salon. What are you able to inform us in regards to the house?
The alternative for us to change into salon house owners got here out of nowhere. We at all times deliberate to do it, however someday down the road. We had been already in these salon suites, so we grew to become salon house owners and didn’t even have to maneuver or discover a location–it was a blessing. We’ve been transforming it for months. Now, once you stroll in, it feels snug however very glamorous. It’s a boutiquey environment: stylish, fashionable, clear, snug. It’s a really intimate setting.
Speaking of intimate settings, some equate going to the salon with going to remedy. Do you relate?
Definitely. Our purchasers are available in and we discuss with them and attempt to assist them really feel higher about themselves. Sometimes they don’t have the most effective vanity, or they’re having private points or relationship points. When they’re within the salon, they will let free and share. Especially after COVID–ladies have been residence working and residence with their youngsters, and going to the salon is sort of a woman’s day and a time to unwind. The salon suite structure helps, too, as a result of purchasers really feel snug speaking, not like they’re being judged. Whatever we speak about stays behind closed doorways.
What are you hoping to perform in your first 12 months as salon house owners?
To be sincere, COVID took rather a lot out of us. Our motivation, our sense of ‘the place can we go from right here’… So, we’re simply going to soak all the pieces in. We’ve been working since 2014, pedal to the steel, and we haven’t let up. We wish to get pleasure from it, rejoice it, and make a journey or two collectively! Sometimes you want that recharge to take a break, have a little bit enjoyable, and get again to it.
And what about your long-term objectives?
We love what we do now, however our eventual objectives are to personal a number of salon suites. Once now we have them working efficiently, we wish to journey the world and change into motivational audio system to talk to ladies and kids about beginning up a enterprise, or possibly do magnificence influencer seminars or consultations. We don’t wish to be behind the chairs for the remainder of our lives. We had been placed on the earth to assist folks out, and we wish to contact huge teams of individuals and share what we’ve realized thus far.
On the topic of serving to others, you’ve mentioned that group is on the core of the DuoDiva model. What are some methods you prefer to get entangled?
We’ve accomplished profession days the place we go to colleges and discuss to college students about our trade. We additionally did a promenade with Lady Jade from K104, by her nonprofit Project 16. She helps much less lucky teenagers get clothes for promenade and get their hair and make-up accomplished. We volunteered, did hair, and equipped them with hair extensions. We at all times attempt to give our positivity out to different folks.
Finally, inform us about successful Beauty Influencer of the Year in Dallas in 2018. What was that second like?
We’re each nonetheless in disbelief that we had been even nominated. To truly take residence the award was phenomenal. We’d solely been in enterprise for 4 years, and the 2 of us coming from little ol’ Columbia… We didn’t notice how many individuals had been watching us and supporting us, however we obtained 10,000 votes! It felt like our arduous work was paying off, and that’s what we needed: to be seen in a optimistic gentle in our trade and for folks to understand that two pals could make it work. It’s overwhelming generally to have this group, however it makes us wish to keep on our toes. We’re grateful that individuals genuinely like us and help us.
Learn extra about DuoDiva at duodiva.com or @duodivas on Instagram.