Style Q&A: Fraser Valley skincare brand celebrates ‘natural beauty’

Breadcrumb Trail Links Style & Beauty Shopping Essentials Life Fashion & Beauty Founded by Fraser Valley entrepreneur Alexandria MacFarlane, the brand presents a curated collection of skincare merchandise. Author of the article: Aleesha Harris Publishing date: May 31, 2021  •  11 minutes in the past  •  2 minute learn  •  Join the dialog The Truly Trio of merchandise from the Fraser Valley-based skincare line Truly Lifestyle Brand. Truly Lifestyle Brand Reviews and suggestions are unbiased and merchandise are independently chosen. Postmedia could earn an affiliate fee from purchases made by hyperlinks on this web page. Article content material Truly Lifestyle Brand is among the many rising variety of eco-conscious manufacturers popping up in B.C. Founded by Fraser Valley entrepreneur Alexandria MacFarlane, the corporate presents a curated collection of skincare merchandise, every of which is billed as being cruelty free, results-oriented, and clear. The firm develops its regionally made merchandise primarily based on buyer suggestions, in line with MacFarlane. “The suggestions we obtain is used to assist reformulate, improve, and create the merchandise that you simply love,” she says. “The manner we see it, we create these merchandise for you, and our first precedence is ensuring you’re keen on them.” We just lately caught up with MacFarlane to study extra. Q. For those that aren’t acquainted, what’s Truly? A. Truly Lifestyle Brand is a magnificence brand that was based in 2019 with the aim of empowering your pure magnificence whereas utilizing clear substances you can be ok with. Q. What makes it distinctive? Article content material A. Our philosophy has all the time been that, whereas we’re a brand, we’re additionally a neighborhood. We have interaction with our prospects on a private stage greater than your common skin-care brand, and it has set us aside. Our success has been largely accredited to our relationship with our prospects, and the highly effective testimonials we obtain from those that belief and love our merchandise. Q. Who is the goal buyer?  A. Women ages 24-45. Q. Where are the merchandise made?  A. Our merchandise are handmade within the Fraser Valley. Q. What are you able to share in regards to the brand’s “easy” method to physique care? A. We imagine in easy merchandise with easy substances, which permits us to make use of solely the best uncooked supplies, whereas leaving out fillers. This method was based on the concept that we use what works, and overlook the remainder. One of our first launches included easy and dependable merchandise, reminiscent of tea tree oil and grape seed for pimples therapy, and witch hazel for toner. These have change into a few of our best-selling merchandise, and we haven’t modified a factor. We have saved this mentality with all of our merchandise which have come out since, and we’re proud to maintain it clear. Our merchandise are plant-based, cruelty-free, and we’ll all the time have an extended checklist of substances we formulate with out than with. Q. Is there a “hero” product within the vary? If so, which one and what makes it so widespread?  A. Our prospects love our Brightening Vitamin C serum simply as a lot as we do. … Our vitamin C serum reduces hyper-pigmentation, whereas lowering redness, leaving your pores and skin with a youthful and glowing complexion. One of essentially the most wonderful advantages of vitamin C is its potential to spice up collagen ranges within the pores and skin! Low ranges of collagen can lead to positive strains and wrinkles, which make this product important to anti-aging skincare. Unlike different vitamin C serums, our system comprises energetic substances reminiscent of B vitamin Niacinamide, which works together with vitamin C to handle pimples, rosacea, pigmentation points and wrinkles. Q. What is the worth vary for Truly merchandise? A. $17 to $80. Q. Lastly, the place can individuals test them out? A. You can discover Truly at [email protected]

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