Negin Mirsalehi is a giant deal. Negin was one of many first main influencers on the scene – she has a 6.4 million sturdy Instagram following and counting – and is famed for her signature lengthy, shiny and voluminous hair. It comes as no shock then that her first main enterprise exterior of the influencer sphere befell in 2015 when Negin based haircare model Gisou. Why would not the lots need to purchase right into a haircare line with such a glossy-haired figurehead? But there’s extra to Gisou than meets the attention. Negin grew up working with honey. Her household’s heritage is deeply rooted in beekeeping and her mom used the honey from her household’s Mirsalehi Bee Garden to formulate at-home treatments and haircare options. Inspired by Persian self-care practices Negin’s mom, a hairdresser, harnessed the facility of bee-sourced elements to serve up conditioning and restorative haircare merchandise for the household. Today Negin is proud to take that household legacy a step additional. Gisou is a haircare vary centred on the powers of honey and its first launch was the road’s hero product, the Gisou Honey Infused Hair Oil, £68, and since then the vary has expanded to incorporate seven different merchandise. This week they launch solely into Selfridges, Negin’s favorite London purchasing vacation spot. Here she talks solely to Grazia in regards to the story behind Gisou, her personal go-to haircare routines and her desires for Gisou’s future…On Her First Memories Of Haircare’My first recollections of haircare centre round my mom – a hairdresser. From a younger age she taught me the significance of caring for my hair and nourishing it with high quality elements like honey from my father’s bee backyard. I’ve fond recollections of her experimenting within the kitchen with our Mirsalehi Honey to formulate her personal haircare options. It’s one in every of these experiments that was our household’s every day haircare staple and impressed Gisou’s Honey Infused Hair Oil.’On The Honey Factor’My household has a wealthy, six generation-heritage in beekeeping. My father was taught by his father and so forth. Every summer time he would go into the mountains of Iran together with his brothers and his father to follow beekeeping in nature. As a household we used honey for absolutely anything – to heal our cuts and scrapes, soothe a sore throat or sweeten our tea. And after all, my mom used it on our hair.’ On The Story Behind Gisou’I began my profession by running a blog about magnificence and style, two of my passions, again after I was nonetheless at school finishing my research in Marketing. At that point I used to be one of many first “influencers” on Instagram and my following took off fairly shortly as I discovered what my followers favored and posted content material catering to that on a constant foundation. In the start, my content material was primarily targeted on footage of my outfits and wonder ideas. When I shared extra of my private life and observed how my followers had been in my household’s bee backyard and six-generation beekeeping heritage I used to be impressed to share extra. So my accomplice Maurits and I formulated a marketing strategy and launched Gisou in 2015 with the Honey Infused Hair Oil, now Gisou’s most iconic multipurpose hero product, based mostly on a home made household recipe formulated by my mom. Out of all the things, Gisou is what I’m most pleased with; it combines all of my passions for bees, nature, household and wonder in a single model.’On Gisou’s Hero Product’Our first product, the Honey Infused Hair Oil is unquestionably the hero purchase. It’s a necessary for all hair sorts! It nourishes and moisturises hair and provides it the entire highly effective vitamins that our honey has to supply. It can be used pre and post-styling to tame frizz, enhance the looks of break up ends and add shine. You can use it as a deeper hair therapy too, you may add it to a hair masks for an additional dose of moisture, or apply it all through your hair by itself and go away it in in a single day earlier than washing out the subsequent day. I take advantage of it on a regular basis, a number of occasions a day.’On Her Haircare Routine Then And Now’When I used to be youthful my mom positively instilled in me a “much less is extra” strategy to haircare. My sister and I had been taught to be diligent about nourishing and moisturising our hair and my mom made positive we solely washed it 2-3 occasions every week. I positively experimented with totally different hairstyles and colouring remedies in my teenagers, I can not say that my haircare was at its greatest then! Today,I nonetheless get just a few highlights once in a while however I attempt to restrict colouring my hair as a lot as attainable. As far as my day-to-day routine, I take advantage of the Gisou Honey Infused Hair Oil, £68, daily to tame frizz and flyaways all through the day, lock in moisture and nourishment after my washing routine, or to deeply nourish in a single day when my hair is particularly dry. Once or twice every week I deal with my hair to the Gisou Honey Infused Hair Mask, £45, with just a few drops of Gisou Honey Infused Hair Oil combined in for a double dose of honey. Although styling instruments might be damaging, I like to curve my hair fairly ceaselessly and to minimise any attainable harm from the warmth I at all times be certain to guard my hair with Gisou Propolis Infused Heat Protecting Spray, £33. Before my styling routine, I additionally prefer to run a pea-sized quantity of Gisou Propolis Infused Polishing Primer, £27, all through my hair – it’s our styling all-in-one that ensures most quantity, texture, definition and frizz-free outcomes.’On Her Top Tips For Boosting Hair Health And Condition’My golden guidelines, handed down from my mom embody not experimenting an excessive amount of with totally different remedies, wash and situation hair 2-3 occasions every week most with a sulphate-free shampoo and conditioner and nourish your hair with good high quality haircare merchandise. The greatest recommendation has at all times come from my mom, and it’s merely to maintain your hair and to be mild with it.’On Heat-Free Styling And How It’s Done’There’s so some ways to model your hair with out warmth. I get so impressed scrolling by means of TikTookay as a result of I be taught one thing new daily. One method I discovered not too long ago by means of TikTookay is utilizing socks to create curls as an alternative of a curling iron. When I don’t have a variety of time I additionally are likely to spray my hair with the Gisou Propolis Infused Texturizing Wave Spray, £31, go away it in a bun for 10 minutes and after I take it out I’ve textured, beachy waves.’On Her Dream For Gisou’s Future’I’ve so many ambitions for Gisou! We’re simply getting began and we’re fortunate to have such a supportive neighborhood guiding us alongside the way in which. Our neighborhood – and the bees after all – are on the core of who we’re and what we do. Moving ahead we need to develop on our neighborhood initiatives and make much more of an affect in saving the bees. For occasion, we not too long ago launched our Community Partner Initiative, offering a platform to showcase younger entrepreneurs and their work. For bee season this yr we’re together with Wildflower Seeds with each order positioned through Gisou.com in order that our neighborhood can plant bee-friendly wildflowers and help the complete honey bee life cycle with us. This is only one of a collection of thrilling initiatives we now have deliberate to lift consciousness in regards to the significance of bees for our ecosystem. At the top of the day, our neighborhood and bees are our guiding gentle. Although I don’t need to give away the entire initiatives we’re engaged on I’m so excited to have the ability to share our Honey Infused haircare heroes with extra neighborhood members within the UK.’Shop: Grazia’s Favourite Gisou Products Now1 of 4’Once or twice every week I deal with my hair to the Gisou Honey Infused Hair Mask with just a few drops of Gisou Honey Infused Hair Oil combined in for a double dose of honey.’ – Negin Mirsalehi.2 of 4’Our first product, the Honey Infused Hair Oil is unquestionably the hero purchase. It’s a necessary for all hair sorts! It nourishes and moisturises hair and provides it the entire highly effective vitamins that our honey has to supply. It can be used pre and post-styling to tame frizz, enhance the looks of break up ends and add shine. You can use it as a deeper hair therapy too, you may add it to a hair masks for an additional dose of moisture, or apply it all through your hair by itself and go away it in in a single day earlier than washing out the subsequent day. I take advantage of it on a regular basis, a number of occasions a day.’ – Negin Mirsalehi.3 of 4’When I used to be youthful my mom positively instilled in me a “much less is extra” strategy to haircare. My sister and I had been taught to be diligent about nourishing and moisturising our hair and my mom made positive we solely washed it 2-3 occasions every week.’ – Negin Mirsalehi.4 of 4’I’m so completely happy to share Gisou and our honey-infused haircare with our new neighborhood members within the UK!’ – Negin Mirsalehi.READ MORE: Ashley Graham Will Change The Way You Fake Tan Forever, Read Her Top Tips HereREAD MORE: The NARS Make-Up Staples Our Beauty Team Swear By
