Photographed by Soon Lau/Awesome Image Studio
By Tatler Malaysia
May 19, 2021
Sugardoll Advertorial
This magnificence entrepreneur proves that each one you want is dedication and a dream to construct a profitable on-line enterprise
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“I needed to vary my life,” states Nabilah Nazib, founding father of haircare model Sugardoll.
At solely 23 years outdated, Nabilah was a struggling single mom working as an insurance coverage agent, confronted with the judgement of being a divorcée. “To make issues worse, I used to be affected by post-partum hair fall,” she says, “For an insurance coverage agent, look is all the things!”
As she was conducting her personal analysis into fixing her private hair issues, she discovered a function. “At the time, I couldn’t afford the costly therapies on the fancy salons, so I had to determine what labored for me. And after I did, I needed to share what I’ve realized with the folks on the market who’re experiencing the identical points.”
See additionally: Founder of Skin Inc Shakes Up The Beauty Industry With Personalised Skincare
Photographed by Soon Lau/Awesome Image Studio
The secret to her haircare line, based mostly on her personal findings, is easy: Healthy elements. Formulated with high-performing and nourishing elements, together with biotin, nutritional vitamins, in addition to olive and almond extracts, Nabilah has created a whole vary of hair care options, from shampoo and conditioner to hair tonic, serum and dietary supplements. And prospects haven’t been shy about sharing their outcomes.
But it was not all the time this fashion. “When I began Sugardoll 5 years in the past, there was not a whole lot of curiosity in haircare, particularly merchandise reminiscent of hair dietary supplements,” she reveals. “I discovered that Malaysians usually neglect their hair, particularly after they know it may be lined. Sometimes, they even go away it damp underneath the hijab—which is certainly not advisable!”
See additionally: Beauty Entrepreneur Sunday Riley Shares Her Skincare Tips
Photo: Courtesy of Sugardoll
With a aim to vary attitudes about haircare from reactionary to actively caring for it, her journey as an entrepreneur started.
One of the important thing components that helped parachute her new model into the mainstream was her social media presence. Cultivating an genuine on-line persona that matches her personal bubbly character, she sees herself as an older sister or caring pal to her many followers. “I really like that I can share completely different points of my life,” she says, referring to the ideas she usually shares on-line, which touches on each topic, from entrepreneurship, cooking and childcare to hair and sweetness.
See additionally: Meet These Stylish Mums With Unforgettable Flair
Photographed by Soon Lau/Awesome Image Studio
However, being the face of a thriving model comes with its downsides too. “Cyberbullying is certainly actual. There may be a lot judgement about all the things that I do.”
At the start, they mentioned I used to be a nasty mom for going off and beginning a enterprise. It actually used to get me down however today, I’m far too busy.
Indeed, half and parcel of being a web-based entrepreneur is precisely that: being on-line. “I’m on my cellphone 24/7,” she reveals. “I attempt to not miss even a single enquiry on-line as a result of I do know that individuals are relying on me—my youngsters, my workers…”
At the identical time, she runs a decent ship, making certain that all the things goes in response to plan. Needless to say, it’s clear from the myriad of constructive evaluations of her model on social media that each one the laborious work and dedication are positively paying off. She teases {that a} brick-and-mortal retail presence with model new merchandise is one thing loyal prospects can positively look ahead to.
See additionally: The Most Luxurious Beauty & Wellness Treatments In Malaysia
Photographed by Soon Lau/Awesome Image Studio
And with Sugardoll coming into completely different markets in Southeast Asia, she is one step nearer to reaching her final aim of constructing a worldwide model.
“I can’t consider it’s already been 5 years. I’m making my goals come true,” she says, reflecting on her time being on the helm of Sugardoll. “I hope that anybody who’s following me is impressed by my journey.”
She imparts some recommendation for budding entrepreneurs:
Just make the leap. You’ll have to put within the effort and time however it should occur—each dream can flip right into a actuality.
Find Sugardoll on Shopee, Lazada and Instagram.
