“Smelling this fragrance immediately jogs my memory of my childhood summers in Greece,” says the style designer on her newest collaboration, the Bvlgari Omnia by Mary Katrantzou fragrance.
You know you’ve obtained an excellent factor going on when realise how effectively you’re employed with somebody. That was precisely what designer Mary Katrantzou and Mirreira Lopez Montoya, the MD of Bvlgari Accessories felt after they first labored collectively for Katrantzou’s first couture vogue present in Greece again in 2019. A friendship was solid, and Montoya later invited Katrantzou again to be a part of Bvlgari’s “Serpenti: Through The Eyes Of” designer collection.
This collaboration later progressed to Katrantzou creating her very first fragrance, and for Bvlgari nonetheless. The Bvlgari Omnia by Mary Katrantzou fragrance showcases how the Greek designer lends her signature contact to one in every of Bvlgari’s iconic fragrances — exuberant, joyful, and daring.
Naturally, what might scent extra joyful than flowers? The Bvlgari Omnia by Mary Katrantzou is a floral fragrance with a vibrant cocktail of mandarin, gardenia accord, and fig leaf notes. At the center of the fragrance is Gardenia, Katrantzou’s favorite flower, which Master Perfumer Alberto Morillas has blended with mandarin and fig leaves for a contact of luminosity and freshness. The ensuing scent is one that’s altogether explosive and flashy, identical to its dazzling rainbow flacon.
I re-imagined the Omnia bottle as a sculptural vase holding a bouquet of flowers and hues that characterize the notes Alberto Morillas used to create collectively this universe of optimism. The mixture of gardenia and the luminous notes of mandarin and orange blossom, resulted in an uplifting scent that settles like a reminiscence into your soul.
Mary Katrantzou
To discover out extra about her function in creating Bvlgari Omnia by Mary Katrantzou, we spoke to Katrantzou herself on her inspiration, the challenges she confronted in making a fragrance for the first time, and the way she feels when smelling the fragrance for the very first time.
What have been your first ideas whenever you have been requested to reinterpret the Omnia fragrance in your personal manner?
I hadn’t explored the world of fragrance earlier than, so it was an thrilling problem. Studying the world of Omnia and its sensible colors, I wished to seek out inspiration within the rainbow as a logo of positivity and inclusion. My intention was to make use of color as a wellness software and create a fragrance that’s uplifting and joyful. This collaboration made me imagine much more that creativity is a pressure for good. A solution to infuse optimism into our life. With it being an unsure time for most individuals, I actually wished to have the ability to have an effect on optimistic change by lifting our spirit.
What have been the first design components that you simply wished to inject into the Omnia fragrance?
Drawing on a vibrant color palette, I used to be excited to re-invent OMNIA’s iconic infinity-shaped bottle. I re-imagined the Omnia bottle as a vase holding a bouquet of flowers, consultant of all of the completely different notes used within the scent – visually telling the story of the fragrance itself.
This is the first fragrance you’ve designed — what was your artistic course of like in endeavor this new problem?
When there’s a sturdy artistic marriage between manufacturers, it permits you the liberty to actually discover your creativeness and creatively problem your self. Our total collaboration was unorthodox because it occurred in the midst of the pandemic. I had solely met with Master Perfumer Alberto Morillas as soon as in London earlier than the lockdown and through this time we outlined the path of the scent. We talked about my childhood reminiscences, my favorite smells and mentioned my preliminary temporary: to distill the rainbow right into a scent. Doing all the pieces totally remotely, I believe you are taking most selections on intuition and fragrance by nature could be very private. It actually heightened all our different senses that guided all the selections round this collaboration.
Why did you resolve on a floral fragrance?
I imagine that taking pleasure in the great thing about nature and fascinating in religious pursuits is extra vital now, than ever earlier than. This is why the uplifting scent of flowers turned one of many foundations to create this fragrance. To me, one in every of life’s purest pleasures is the scent of an unforgettable bloom.
What are your first ideas when smelling this fragrance?
Smelling this fragrance immediately jogs my memory of my childhood summers in Greece. When I used to be youthful, there was a wonderful gardenia tree within the backyard. My mom all the time used to chop contemporary gardenia blooms and place them on my bedside desk. It was the first scent I woke as much as, and the final scent earlier than I fell asleep.
What would you like individuals to really feel after they see, contact, and scent this fragrance that you simply’ve designed?
As a creator, my hope is that via purposeful design, we will make the world a bit of bit extra lovely and joyous. I wished to convey this message of optimism and hope girls expertise an uplifting power after they put on our fragrance and uncover its completely different layers. I hope our addition to the Omnia household brings pleasure to girls and settles like a reminiscence into their soul.
