Lyon & Lyon’s ‘textured’ identity for a haircare brand catering for different hair types

The title Fabricá is derived from the Latin for ‘texture’, making it a wonderful selection of title for the brand, because it factors to the number of hair textures that the merchandise assist to revive – we’re speaking shampoos, conditioners and hair and scalp remedies. Of course, it was this theme of ‘texture’ that impressed Lyon & Lyon’s work: “Unique thick and skinny ridges on the packaging mirror the hair sort that the product is greatest suited to, and these strains are echoed as belongings all through the brand software,” says designer, Harry Wright.

The studio selected “pure, earthy tones” for the packaging, together with an olive inexperienced for conditioner and a sand color for shampoo. The bottles have a high-quality matt end in comparison with the extra shiny plastic bottles which are often discovered on our cabinets, giving a sense of luxurious. Each bottle is then individually wrapped in a textured, recycled cardboard sleeve. “Using a sleeve versus a full field means it cuts down on materials and lets the gorgeous design of the bottle present by means of, while defending the bottles in transit and on the shelf,” Harry provides. The cardboard is outwardly debossed with ridges to match the bottle inside.

This consideration to element isn’t any shock, as all the merchandise are vegan, sulphate-free and paraben-free and are suited to these of us with broken hair, no matter our hair sort. A premium-feel brand identity for a forward-thinking product with spectacular eco-credentials and a good area of interest within the haircare market. See extra of Lyon & Lyon’s work at

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