La Perla to relaunch into beauty space

THE WHAT? La Perla is ready to relaunch its beauty line, in accordance to a report revealed by WWD. The Italian lingerie model referred to as time on its licensing cope with Revlon final yr, having launched its personal beauty subsidiary in 2019 and the fruits of its labor are poised to hit cabinets this summer time.THE DETAILS The vary contains perfume, a vegan prebiotic physique care trio and shade cosmetics assortment, set to debut subsequent month.Products are designed to be refillable and boast sustainable packaging – the vary has been awarded the Positive Luxury Butterfly Mark, PETA membership and an EcoVadis Bronze Medal.  THE WHY? Peter Shaefer, CEO of La Perla Beauty, advised WWD, “Now is a incredible time to launch. The market is on the lookout for one thing new and revolutionary. Also it displays a serious shift inside the mom model itself, because it turns into modern and reaches out to a better viewers.”

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