Italian-based lingerie model, La Perla has revealed it’ll launch magnificence merchandise together with a variety of fragrances, body care, and makeup.
The announcement follows the corporate’s institution of a subsidiary devoted to the sweetness enterprise in October 2019, known as La Perla Beauty. La Perla and Revlon additionally ended their partnership in 2020.
La Perla Beauty chief govt officer, Peter Shaefer informed WWD: “Now is a implausible time to launch. The market is searching for one thing new and revolutionary. Also, it displays a serious shift throughout the mom model itself, because it turns into extra up to date and [reaches] out to a better viewers.”
The Haute Perfumerie fragrances assortment consists of eight fragrances which are designed to replicate treasured recollections and moments. The line can also be created utilizing sustainable, pure components and the fragrances are available refillable bottles.
“We needed to create a ‘home of magnificence’ – we name it internally – that’s worthy of the La Perla artisanal heritage and unequalled craftsmanship,” Stephanie Fitzgerald, La Perla’s senior vp model, product, and digital informed WWD.
“It’s just like the lingerie, [they’re] fragrances for the large and small moments in your life,” she added.
The model introduced on social media that the perfume assortment is on the market completely in La Perla boutiques. The colour cosmetics line, which incorporates eight matte, long-lasting lipsticks is reportedly due out in mid-June.