When Carli Bybel posted her first video to YouTube in 2011, folks in her hometown of Marlboro, New Jersey “have been like, ‘What are you doing?’” she recalled.
At the time, Bybel was 20-years-old and doing make-up as a facet hustle. “I might cost $20,” she mentioned. Her purchasers at all times needed to know the way she’d completed the make-up she wore to gigs, so she discovered herself handwriting detailed tutorials. Eventually, she determined to movie herself doing her make-up, which was not the widespread, normalized phenomenon it’s at the moment. “Michaelle Phan was making movies,” Bybel mentioned. She by no means imagined she might make cash from the movies she made.
Now, a decade later, Bybel is a new mother and has amassed over 5.8 million subscribers on YouTube and 4.7 million on Instagram. She’s expanded past make-up movies. For instance, she’s shifting quickly and informed Glossy that she plans to create content material round her transfer. Though the social media panorama has modified since 2011, Bybel mentioned she is going to at all times stay loyal to YouTube, as a result of it’s the place she received her begin and gives a ceaselessly house for longer-form content material.
On May 20, she is releasing her second collaboration with make-up model Il Makiage, which is a seven-piece line of celestially-inspired make-up — the complete set shall be out there for $149. (In addition to Bybel’s first collaboration with the model, she has additionally labored with BH Cosmetics and Anastasia Beverly Hills on collaborations.) She launched the gathering to her followers with a detailed YouTube video on May 13. It consists of a face palette, two lipsticks, two brushes and two lip liners.
Of the gathering, Bybel mentioned the face palette is a standout. “I’m particularly pleased with the Moonstruck Palette as a result of it consists of a mixture of baked and pressed, which is my secret for the right face routine,” she mentioned. The palette options a baked bronzer and baked blush, in addition to each baked and pressed highlighters, and is available in three shades to accommodate all pores and skin tones. The palette provides Bybel (and its customers) a travel-friendly compact that mixes the necessities: “Whenever I pack my make-up bag or journey, I at all times find yourself forgetting one in all my favourite merchandise. Having them in a single place makes life that a lot simpler,” Bybel mentioned.
The model collaboration allowed Bybel to be concerned in creating formulations, which she known as her favourite a part of the method, in addition to designing the packaging. She mentioned she likes working with Il Makiage as a result of she trusts the model: “I care a lot concerning the high quality of substances within the merchandise I’m placing on my pores and skin, so it was vital to me to include substances like jojoba oil and mango butter, which ship skin-care advantages.”