Intermarketing (IMA) has created an built-in model campaign for haircare product CLOUD NINE’s new proposition, Fiercely You.
The inventive communications company developed the technique, channel plan, inventive path, manufacturing and execution for the hair care product line.
The first section has simply launched, and the remaining content material can be delivered all year long.
The campaign is hoped to combat unrealistic representations of magnificence, and combat towards what IMA known as a “poisonous ‘evaluate and despair’ tradition”.
IMA stated the campaign “elevates the know-how of CLOUD NINE’s styling instruments and brings the model’s ethos to life by way of daring colors, fierce photographs and assured fashions.”
Jo Fox, Group Sales and Marketing Director, at CLOUD NINE stated: “We’re so excited to work with IMA on this campaign. It means a lot to us to associate with an company that actually understands our mission. Challenging perfectionism and celebrating particular person model is so necessary to us and IMA have carried out an excellent job”.
Emily Crabtree, Director of Client Services at IMA added: “The campaign known as upon a number of of our specialisms from channel technique and inventive by way of to 3D and influencer advertising, so it was a very built-in strategy”.
