Grey hair: Lockdown hair and anti-ageism have created a niche haircare segment that celebrates the greys

Grey haircare is the greatest missed alternative in haircare so far. And this has occurred as a result of we run from silver hair. Silver hair in India means outdated age, and outdated age is one thing folks attempt to shove underneath the carpet,” says Harish Bijoor, Brand Strategy Specialist.SynopsisAccording to business estimates, the market measurement for haircare in the 45+ age group is Rs 25,000-30,000 crore. Srikanth says that if one is to comply with the 50:50 rule that states that 50% folks will have 50% greys by the time they flip 50, the market measurement for gray haircare is big.“After leaving the bathtub, let her adorn her hair, and initially let her wash it with a cleanser comparable to this. Take ashes of burnt vine, the chaff of barley nodes, and licorice wooden… If the girl needs to have lengthy and black hair, take a inexperienced lizard and, having eliminated its head and tail, cook dinner it in frequent oil. Anoint the head with this oil.”

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