Gisou Hair Care Brand UK Launch Founder Interview

The COVID-19 pandemic means we’ve all spent a big time at residence, and a few of us have centered on nourishing our hair again to well being after highlights, bleaching and coloring. Now that we’re slowly and certainly re-entering the world, we have to preserve the well being of our hair, and that’s the place Gisou is available in.
Funded by Negin Mirsalehi, Gisou has turn out to be a cult-favorite model for everybody searching for top-tier merchandise. Growing up, Mirsalehi’s mom was a hairdresser and her dad a beekeeper, and after years of utilizing honey for the hair, Negin’s mom created a honey-infused Hair Oil which is now Gisou’s hero product.
Ranging from shampoo and conditioner to hair oil and hair fragrance, honey utilized in Gisou merchandise all comes from the model’s personal Mirsalehi Bee Garden, and accommodates a mix of minerals and nutritional vitamins. The model is now launching within the UK, and previous to its launch, we had the prospect to check out a number of the merchandise in addition to converse to founder Negin Mirsalehi about her personal routine, challenges she’s confronted and extra.
Keep studying for our full interview.

Tora Northman/HYPEBAE

Do you assume the pandemic and lockdown made us extra conscious of hair care?
I undoubtedly assume the pandemic and lockdown have made us extra aware of loads of issues, together with the way in which we deal with ourselves and our hair. Personally, lockdown gave me extra day without work from journey, which gave me extra time at residence to spend on masking, attempting out completely different DIY hair styling methods, and sharing tutorials to care and elegance your hair with my viewers via Instagram and Tik Tok. It’s through these platforms that I observed I’m not the one one spending extra time on my hair! I get so impressed on a day-to-day foundation by the haircare suggestions, tips and ’s I see from different customers.
What are the important thing steps to discovering a very good hair routine?
A wholesome haircare routine entails being mild in your hair, defending it from day by day publicity to warmth styling instruments and UV gentle with a warmth protectant (like our Gisou Propolis Infused Heat Protecting Spray), and nourishing it with plenty of moisture and antioxidants (like our Gisou Honey Infused Hair Oil does). Above all, restrict washing your hair to as much as 3 instances every week. When you do wash and situation, use a sulfate and paraben-free shampoo and conditioner (like our Gisou Honey Infused Hair Wash and Conditioner). Lastly, I like to recommend treating your hair to a hair masks 1-2 instances every week (like our Gisou Honey Infused Hair Mask).
How has your routine modified/developed since launching Gisou?
Since launching Gisou, I’ve turn out to be much more diligent about my haircare routine. One maybe extra apparent change is that my routine is now stuffed with Gisou merchandise! I take advantage of our first-launched product, the Honey Infused Hair Oil all through the day to nourish my hair, tame frizz and add shine. I additionally generally add it to our Honey Infused Hair Mask for a double dose of honey. The Honey Infused Hair Oil is the multipurpose haircare staple I like to recommend for all hair sorts – it nourishes and hydrates hair to the core, repairing injury and break up ends. The key ingredient: Mirsalehi Honey from my father’s bee backyard. Honey is an antioxidant-rich pure humectant that can bind moisture to your hair to maintain it hydrated! Because I consider so deeply within the energy of honey, Gisou has a full line of Honey Infused merchandise – all centered on nourishing from the within out. The key ingredient in our Propolis Infused styling line is Mirsalehi Propolis. Propolis is produced and utilized by bees to strengthen the partitions of the beehive. Due to its strengthening properties, propolis is nature’s best-kept secret for an optimized styling routine. For occasion, earlier than going out within the solar or warmth styling my hair, I take advantage of the Propolis Infused Heat Protecting  Spray, which has a UV filter to guard towards solar injury. Another important is our Propolis Infused Polishing Primer, only one pea-sized quantity is all you have to improve hair texture and definition, maximize quantity and stop frizz and dehydration post-styling. Then there’s our Honey Infused Hair Perfume, which refreshes and smells my hair with our signature Honey Infused perfume. I’m additionally a faithful consumer of our Honey Infused Hair Wash and Conditioner, which we launched a couple of years in the past after fastidiously formulating it with out sulfates and parabens.

Tora Northman/HYPEBAE

What has been the most important problem rising and scaling Gisou? How does it really feel to have a global presence?
Going into launching Gisou as new founders, we didn’t have a lot of an thought of what to anticipate. Neither Maurits nor I had ever launched an organization earlier than, not to mention a magnificence model. It’s been the best journey of my life! And, to have met all of the milestones we’ve had and to have the ability to work together with a group that’s simply as enthusiastic about our merchandise as we’re – it’s essentially the most humbling and satisfying expertise. Don’t get me incorrect, launching and rising Gisou has concerned numerous hours of labor, nevertheless it’s so price it!
What are you most enthusiastic about for the approaching months?
Where ought to I begin? I’m so enthusiastic about all the completely different initiatives we’re engaged on, I really can’t select. The group initiatives which can be particularly near my coronary heart are these centered round our mission to lift consciousness for the significance of bees. For bee season this 12 months, all orders positioned through will embrace our Wildflower Seeds, in order that our group can develop bee-friendly flowers and assist the honey bee-like cycle with us. I acquire a lot pleasure and satisfaction from seeing our group share their rising wildflower gardens with us. All I can say is that there’s a lot extra to come back. For now, I’m simply actually enthusiastic about launching Gisou for the primary time within the UK, completely at Selfridges!

Recommended For You

About the Author: Jessica