Tennis star Naomi Osaka, who’s breaking into the world of skincare together with her new line referred to as “KINLÒ” in a mission to advocate for safeguarding melanated pores and skin tones, can also be the latest investor in Sweetgreen, a wholesome meals chain.
The 23-year-old stated her new skincare line will differ from different celebrity-endorsed merchandise on the market as a result of it locations a more durable emphasis on pores and skin safety for individuals of shade.
“For me, this undertaking is one thing that requires extra than simply being a spokesperson. This is a public well being want,” Osaka stated, in response to Business of Fashion. “I used to inform people who I didn’t have to put on sunscreen — however even when you have melanin, it’s good to deal with your pores and skin, and I’m captivated with that.”
Osaka additionally made the model’s title, KINLÒ, a love letter to her heritage, combining the Japanese and Haitian phrases for “gold.” The line will embrace an SPF 50 sunscreen, protecting physique spray, SPF 40 tinted face lotion, and extra.
There’s no official launch date for the skincare line, however all merchandise will probably be bought underneath $20.
Sweetgreen officers stated teaming with Osaka is the right partnership to emphasize the significance of wholesome consuming amongst younger athletes, and referred to as her an “icon of the following technology.”
“As an athlete, what I put into my physique immediately correlates to how I carry out and consuming scrumptious, wholesome meals fuels my every day routine. I’m excited concerning the work we’re doing collectively to create a constructive influence,” Osaka stated in response to L.A. Biz.
Anyone that is aware of me is aware of I’ve been into @sweetgreen for some time (I eat it thrice every week once I’m coaching/at shoots), which is why I’m excited to share that I’m their latest associate and youngest investor 💚 extra on how we’re redefining quick meals collectively coming quickly. pic.twitter.com/ZCIU78qdU3— NaomiOsaka大坂なおみ (@naomiosaka) May 6, 2021
Sweetgreen will debut a bowl named after Osaka May 20 with 100% of the gross sales going to the Asian American Foundation and different AAPI-led organizations, in response to Restaurant Business.