Dig, previously Channel T, has launched a new brand platform for Ego Pharmaceuticals’ skincare brand Elucent Skincare; “No BS, Just Anti Ageing Science”.The announcement:Dig and Elucent Skincare, a brand of Ego Pharmaceuticals, have launched a new disruptive inventive platform difficult the anti ageing skincare class with their nefarious claims, over guarantees & doubtful research.
This follows the appointment of Dig because the strategic and artistic companion of Ego Pharmaceuticals ANZ early in 2020.
Mary Kechichian, Senior Brand Manager for Elucent commented, “There is loads of misinformation to shoppers by the skincare trade associated to ageing pores and skin, making all kinds of miracle claims which can be false. Consumers are trying for scientific proof with a view to belief an anti-aging brand. At Elucent we genuinely stand for being genuine, as we’ve sturdy science credentials backed by Ego and Dermatologists.”
Mainstream manufacturers use jargon, false guarantees and well-known celebrities to push their merchandise. This was an ideal alternative for Elucent zag from the class conventions and assist give folks the details in language they’ll perceive.
Kate Churcher, Creative Director at Dig mentioned, “It’s no secret that the wonder trade is with oversaturated BS claims and infrequently exhausting to take severely. We noticed a possibility to name out the fake science and jargon for what it’s, complete bloody BS. Instead, we’ve created a daring marketing campaign that empowers the buyer with simply the details and a transparent and easy brand promise.”
The marketing campaign launched in May 2021 as a digital social lead nationwide marketing campaign.
Credits
Creative Agency: Dig AgencyChief Creative Officer: Pete CernyCreative Director: Kate ChurcherChief Executive Officer: Paul RhodesBusiness Director: Jodi CousinsAccount Executive: Tahlia MackArt Director: Alfrance MakAgency Producer: Nick LivingstonOnline: Kamil RaufClient: Ego PharmaceuticalsSenior Brand Manager: Mary KechichianBrand Manager: Jessica CaseyMedia Agency: StarcomProduction Company: Photoplay MoviesDirector: Jasmin TarasinSource: Dig Agency media launch
