Copenhagen’s skincare platform Nøie has raised $12 million in Series A funding. The round was led by Talis Capital and noticed participation from Inventure as nicely present traders Thomas Ryge Mikkelsen, Kristian Schrøder Hart-Hansen. The funding is anticipated to additional R&D tasks, launch new product classes, and gas additional European market growth.
“For too lengthy have each the dermatology sector and the skincare business relied on the outdated ‘one-size-fits-all’ strategy to addressing persistent pores and skin circumstances. By as an alternative taking a data-driven and group suggestions strategy, Nøie is constructing the subsequent technology of skincare by offering full personalisation for its prospects at huge scale, pioneering the subsequent revolution in skincare,” feedback Talis Capital’s Beatrice Aliprandi.
Founded in 2018 by Daniel Jensen and Chris Christiansen, Nøie is taking over the normal linear strategy to persistent pores and skin circumstances together with zits, psoriasis and eczema. The firm has developed the biggest database of pores and skin profiles, which it refers to as ‘pores and skin households’, based mostly upon screening the very best performing merchandise obtainable in the marketplace after which holding particular components up in opposition to scientific analysis.
Nøie prospects are required to take a pores and skin check which makes use of an algorithm to find out and assign every consumer to a particular pores and skin household. Based on the output, the shopper is then beneficial a personalized routine of merchandise that go well with their pores and skin.
Since launching in 2019, Nøie reviews a mean 35% progress charge in 2020.
“We are at a singular inflection level the place as we speak, expertise and bodily merchandise are able to merge: skincare has reached a brand new section the place tech might be constructed into its core. By taking a data-driven strategy, we will considerably change the longer term for individuals scuffling with pores and skin circumstances, and accomplish that sustainably,” feedback CEO Daniel Jensen.
