Cincinnati-based Flora Lee Naturals achieving national reach among skincare products

Cincinnati-based Flora Lee Naturals achieving national reach among skincare products

CINCINNATI — The printer at Nia Bauke’s East Side dwelling studio goes nonstop as of late, printing delivery labels and order requests for her booming pure skincare line, Flora Lee Naturals.In March, Urban Outfitters picked up Flora Lee Naturals as a premiere magnificence model. Now Baucke’s products are being bought nationwide by the net retailer.“I really had Urban Outfitters in thoughts as one of many retailers I might like to be in,” she mentioned. “So, once they reached out, I used to be like, ‘Yes, it is working!’ The images, the colours, it’s resonating with them.”The title Flora Lee Naturals got here from her grandmother, Flora Lee Bell. Baucke mentioned the corporate pays homage to the ladies in her household.“My mom and grandmother have been very targeted on pure substances versus chemical substances,” mentioned Baucke.Baucke mentioned as a teen she struggled with breakouts and seen the product suggestions in well-liked magazines have been full of chemical substances.“By the time I obtained to school, I used to be like, you recognize what, possibly I ought to take note of what Mom and Grandma are doing, as a result of they appear to have fairly clear and wholesome pores and skin,” she mentioned.So she created Flora Lee Naturals. The line can be utilized by anybody however Baucke made her products with girls in thoughts who have been searching for an answer for getting old pores and skin.“We began with three signature products,” mentioned Baucke. “We have our prompt glow cleanser and masks. It’s this pillowy mushy masks that you simply sit in your pores and skin for quarter-hour and it helps to simply make clear every thing with out drying it out.“We have our magnificence oil — that’s this actually nourishing oil with a grapeseed base and that helps to brighten the pores and skin,” she added. “And then now we have this hydrating and balancing toner that has lavender floral water in it. It’s actually good, particularly now that we’re transferring from spring to summer season.”Her recommendation to girls seeking to begin the same business trip is be intentional.“My real hope is that younger Black girls see a model of themselves in me as my enterprise continues to develop they usually notice that they’ll do that,” she mentioned.Flora Lee Naturals might be discovered on-line at Floraleenaturals.com, urbanoutfitters.com and domestically on the following outlets:Spruce Nail Shop at 1818 Race St., Over-the-RhineWolfpack in Findlay Market, 1813 Elm St., Over-the-RhineRooted Juicery & Kitchen at 3010 Madison Road

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