Aussie makeup brand expands into skincare

AFTER makeup collaborations with actress Nadine Lustre in April 2018, singer Regine Velasquez in March 2020, and a merchandise equipment with Korean actor Park Seo Joon in November 2020, Australian cosmetics brand BYS is venturing into a full skincare line.
Established in 2004 in Melbourne, Australia, BYS Philippines was arrange in 2012.
The brand’s skincare line, Skin by BYS (which was launched in April) is an area initiative by BYS Philippines.
“When our groups got here collectively to brainstorm, we realized that Skin by BYS needed to be about caring for the clean canvas too which is your pores and skin. It’s about loving each the creativity [referring to the makeup products] and the canvas [our skin]. It is the associate to the makeup line,” stated Angelina Goyena, General Manager of IFace Inc., the distributor of BYS Cosmetics within the nation, at a web-based press launch on April 30 held by way of Zoom.
“Globally, we’ve seen a rise in demand for high quality skincare merchandise that work, and, most significantly, merchandise that you could belief,” Amanda Aitken, Managing Director of GFA Australia, stated on the on-line launch. GFA Australia is the style accent and cosmetics wholesaler and distributor of BYS.
THE PRODUCTSThe skincare line is available in minimalist white packaging with the textual content, “Skin By BYS” in iridescent silver and black lettering.  Its 10 merchandise, starting from micellar water to sheet masks, make a whole skincare routine. Each product is labeled as vegan and cruelty-free, hypoallergenic, and paraben-free.
The merchandise are: Extra Gentle Micellar Water (P799), Extra Gentle Milk Jelly Cleanser (P499), Extra Hydrating Balancing Toner (P699), Extra Glow Brightening Serum (P899) with vitamin C and papaya and lime fruit extract, Extra Firming Youth Serum (P899) which is a plant-derived serum with cranberry extract, Extra Glow Face Cream (P599), Extra Brightening Eye Cream (P399), Extra Effortless Pore Perfecting Sunblock (P799) with broad-spectrum SPF 50 PA+++ and inexperienced tea leaf extract, and the Extra Glow Sheet Mask and Extra Firming Sheet Mask (P89).
Skin by BYS accommodates a patented ingredient known as Botaniceutical Plus-10 that are 10 pure substances that declare to focus on pores and skin issues akin to deep cleaning, dryness, irritation, uninteresting and uneven pores and skin tone, enhancing elasticity, and preventing free radicals linked to getting old. The merchandise are appropriate for all pores and skin varieties, and protected for pregnant and breastfeeding ladies.
“We needed a message to remind everybody firmly to take higher care of themselves,” Ms. Goyena stated of the marketing campaign, “Love Yourself Harder,” which was launched alongside the skincare line.
“We didn’t cease at ‘Love your self.’ It is way more durable to like ourselves with out the filters, with out the makeup, with out the armor. It’s more durable to like ourselves with out the skin-perfecting makeup or the eyeliner flick. But it’s precisely once we are most weak, most uncooked, and most unfiltered that we have to love ourselves a bit extra fiercely, a bit more durable,” she added.
Skin by BYS is solely obtainable at Watsons, The SM Store, and on-line on Watsons and ShopSM. For extra data, go to the BYS Cosmetics Philippines Facebook web page. — Michelle Anne P. Soliman

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