NEW YORK, May 13, 2021 /PRNewswire/ — Sunday II Sunday, the athleisure hair care model beneath father or mother firm Infinite Looks, immediately introduced that starting on May twenty fifth, 2021, Sunday II Sunday merchandise shall be accessible at Sephora.com. Through the net retail partnership, girls throughout the textured hair neighborhood could have elevated entry to merchandise particularly formulated to cleanse and replenish the hair’s moisture post-physical exercise. With the launch, all Sunday II Sunday merchandise shall be accessible on Sephora.com, together with its high promoting product, Root Refresh, which has introduced wanted innovation to the class as a non- drying, non-pore clogging different to dry shampoo.
Sunday II Sunday launched in May of 2020 to take away a barrier to train for girls with textured hair by creating options to take away sweat and replenish the hair with out utilizing water. Today, lower than a 12 months since launching, the model has raised over $6M in funding with backing from Johnson & Johnson Innovation – JJDC, Inc. (JJDC), has gained product awards from each Allure and Glamour, and has seen a mean month-to-month progress charge of 23% with conversion charges almost double the {industry} common. The model has loved extremely constructive client sentiment and appears ahead to rising its attain by way of this partnership to make sure that girls in every single place are empowered to by no means compromise both their well being or magnificence.
“Sephora is thrilled to companion with Sunday II Sunday and proceed our dedication to bringing progressive merchandise that cater to all hair varieties, textures and issues to our purchasers,” mentioned Jennifer Lucchese, VP Haircare Merchandising at Sephora. “With its highly effective formulation that refresh and revive textured hair between washes, this results-driven line empowers girls to guide an energetic way of life with out compromising their hair and scalp well being. We are so excited to introduce Sunday II Sunday to our Sephora neighborhood and know will probably be an exquisite addition to our assortment.”
In June of 2020, Sephora grew to become the primary firm to signal on to the 15 Percent Pledge, aimed to push retailers to commit not less than 15 p.c of their assortment to Black-owned manufacturers. Sunday II Sunday is proud to work with a retailer that prioritizes serving various merchandise to its neighborhood.
“For us, this partnership is so thrilling as a result of it signifies that we will attain much more girls with options to empower them to guide their fullest and most energetic lives with out worrying about the way it will have an effect on their hair,” mentioned Keenan Beasley, CEO and Founder of Sunday II Sunday. “We’re excited to work with a model like Sephora that acknowledges the necessity behind these merchandise and blurring the strains between well being and wonder.”
Following Sunday II Sunday’s most up-to-date financing spherical introduced in Q1 of 2021, the model appears to be like ahead to bringing new, progressive merchandise to the market this 12 months in addition to persevering with to scale its attain. For extra info on Sunday II Sunday please go to mysunday2sunday.com
About Sunday II Sunday
SUNDAY II SUNDAY is the main textured hair care model developed by Infinite Looks and designed particularly for the energetic lady. Created to empower girls and encourage them to feel and look their finest with out having to compromise their energetic way of life. Born out of the conclusion that the habits and practices of black shoppers or these with extra textured hair have been ignored, SUNDAY II SUNDAY goals to fill that void within the haircare area. For further info, go to www.mysunday2sunday.com.
About Sephora Americas
Since its debut in North America over 20 years in the past, Sephora has been a pacesetter in status omni-retail with the aim of making an inviting magnificence procuring expertise and galvanizing fearlessness in our neighborhood. With the purpose of delivering unbiased procuring help and a personalised expertise, Sephora invitations purchasers to the touch and take a look at 25,000 merchandise from 400 fastidiously curated manufacturers, take pleasure in providers on the Beauty Studio and have interaction with expertly educated magnificence advisors in additional than 500 shops throughout the Americas, in addition to over 600 places inside JCPenney. Clients may also expertise Sephora on-line and thru our cell app, entry the free-to-join Beauty Insider program and digital neighborhood, which collectively improve the expertise of Sephora’s passionate purchasers. Sephora has been an industry-leading champion of range, inclusivity, and empowerment, guided by our longstanding firm values. In 2019, Sephora introduced a brand new tagline and manifesto, “We Belong to Something Beautiful,” to bolster its dedication to fostering belonging amongst all purchasers and workers and to publicly attempt for a extra inclusive imaginative and prescient for retail within the Americas. Sephora continues to provide again to our communities and advance inclusion in our {industry} by way of our Sephora Stands social impression packages.
For extra info, go to: https://www.sephora.com/about-us and @Sephora on social media. For media inquiries, please go to our Sephora newsroom or e mail [email protected]
SOURCE Sunday II Sunday
