As our Canadian athletes’ race toward their personal best, Estée Lauder Double Wear Makeup continues to Stay-In-Place!

TORONTO, May 19, 2021 /CNW/ – May nineteenth, 2021 marks an enormous milestone as Estée Lauder Canada launches half two of the extremely profitable Double Wear Stay-In-Place Makeup Campaign, #ShadesOfCanada, that includes eight competing and non-competing Canadian athletes.Toronto, Canada. May nineteenth, 2021 marks an enormous milestone as Estée Lauder Canada launches half two of the extremely profitable Double Wear Stay-In-Place Makeup Campaign, #ShadesOfCanada, that includes eight competing and non-competing Canadian athletes. (CNW Group/Estee Lauder Cosmetics Ltd.)The #ShadesofCanada marketing campaign options Natalie Spooner champion ice hockey participant; monitor and discipline and bobsleigh athlete Phylicia George; Paralympic snowboarder Michelle Salt; 7-time Canadian Senior National Champion Alannah Yip; Five-time Canadian girls’s kata champion Rita Ngo’; Canada’s Sports Hall of Fame water polo participant & Mohawk Waneek Horn-Miller; ICC world qualifier and worldwide girls’s cricketer Achini Perera and Eric Radford a two-time Canadian world champion ice-skater.”We chosen athletes from throughout Canada who shared their compelling tales of inspiration and resilience. Their dedication to excellence displays the values which have outlined the Estée Lauder model for the previous 75 years. These athletes of various ages and ethnicities have put Double Wear to the check as they showcase their chosen sport. The utilization outcomes show that Double Wear Stay-In-Place Makeup retains up with them personally and professionally,” stated Julie Sutherland, Vice President Estée Lauder Canada.”Canadians have proven the utmost energy all through the previous 18 months and demonstrated that they’ll overcome troublesome challenges. Through these obstacles, they’ve remained robust, assured, and exquisite, similar to their Estée Lauder Double Wear Stay-In-Place Makeup,” continued Sutherland. “Just just like the athlete’s in our marketing campaign, our Double Wear basis is so resilient that even carrying a masks will not problem our stay-in-place know-how.”First launched in 1997, Estée Lauder’s best-selling liquid basis, Double Wear Stay-in-Place Makeup is confirmed to ship 24-hour put on with a matte end that appears flawless and pure. It stays color true with buildable, medium to full protection that will not look gray on deeper pores and skin tones.Story continues#ShadesofCanada techniques embrace paid social, digital advertorial, e-commerce platforms and outreach to Canadian influencers. Expect to see partaking video and show content material that demonstrates the athletes’ tales and what has pushed them to succeed.Canada is one in every of solely two international locations proudly manufacturing Estée Lauder Double Wear Stay-In-Place Makeup for the worldwide market and is accessible in 56 shades in Canada.Notes the Editor:Double Wear Stay-in-Place Makeup stays Estée Lauder’s #1 liquid basis.Double Wear Stay-in-Place Makeup is identical light-weight, long-wear components beloved by thousands and thousands of ladies worldwide.Benefits Include:About Estée Lauder Estée Lauder is the flagship model of The Estée Lauder Companies Inc. Founded by Estée Lauder, one of many world’s first feminine entrepreneurs, the model right now continues her legacy of making revolutionary, subtle, high-performance skincare and make-up merchandise and iconic fragrances – all infused with a deep understanding of ladies’s wants and needs. Today, Estée Lauder engages with girls in over 150 international locations and territories all over the world and at dozens of contact factors – from in-store to digital. And every of those relationships constantly displays Estée’s highly effective and genuine woman-to-woman viewpoint.SOURCE Estee Lauder Cosmetics Ltd.CisionView unique content material to obtain multimedia: http://www.newswire.ca/en/releases/archive/May2021/19/c3530.html