Alex Rodriguez Seeks To Normalize Makeup For Men

Alex Rodriguez (supply: Instagram)

Alex Rodriguez goes to bat for the boys’s magnificence business
Jennifer Lopez’s most up-to-date ex, Alex Rodriguez, simply introduced a brand new model partnership on Instagram — with a set of pictures displaying him utilizing a stick of concealer by the corporate Hims. The concealer stick, which he labored with the model to develop, was designed for males and sure to normalizing males sporting make-up as a result of the burden to completely remodel one’s face each morning mustn’t fall solely to ladies!

“Working with the Hims & Hers crew, I needed to create a product that solved a problem I confronted every single day. I noticed as I used to be leaping from assembly to assembly, I wanted one thing fast and simple in my routine to hide blemishes or razor bumps,” he captioned the pictures, partly.

While some followers had been shocked on the partnership, others had been supportive of how the Hall of Famer’s public use of concealer would assist to normalize the thought of males sporting make-up.
(photograph: Instagram)
For some, males sporting make-up is a bridge too far. What they don’t know is that, as typical, the following technology is gentle years forward of everybody else. Take Ok-pop group Monsta X. Band member Hyungwon was the star of a photoshoot the place the cutie wore…you guessed it: make-up. Specifically, Burt’s Bees lip gloss.
Hyungwon (photograph: Star 1)

Handsome, proper?
Some took to Twitter to assist Rodriguez’s latest endeavor.
“If you don’t suppose that is good enterprise you then your self are dangerous enterprise,” one individual tweeted.

If you don’t suppose that is good enterprise you then your self are dangerous enterprise. https://t.co/TsxTBj6BW9
— Big Cat (@BarstoolBigCat) May 21, 2021

“A-Rod will make a fortune off this. After a 12 months of being on zooms that ‘contact up your look’, I feel males could be WAY MORE keen to purchase concealer and different make up merchandise they used to shun,” one other posted.

A-Rod will make a fortune off this. After a 12 months of being on zooms that “contact up your look”, I feel males could be WAY MORE keen to purchase concealer and different make up merchandise they used to shun. https://t.co/MNiktqdJJQ
— Noah Evslin 📺🎞🖊🎙 (he/him) (@nevslin) May 22, 2021

 
Others noticed the baseball legend’s foray into males’s cosmetics as no large deal. “Because of puberty, I carried a tube of concealer in my pocket for a lot of highschool,” one individual tweeted. “A-Rod could be shocked to study that I didn’t want two X chromosomes to open it.”

Because of puberty, I carried a tube of concealer in my pocket for a lot of highschool. A-Rod could be shocked to study that I did not want two X chromosomes to open it. https://t.co/PRJ5fy0QUg
— Zach Buchanan (@ZHBuchanan) May 21, 2021

Hilary Coles, co-founder and vp of merchandising at Hims & Hers, spoke with Yahoo Life about how the model appears to be like at males’s wellness and self-care.
“Men sporting make-up is presumably the worst stored secret on the market — we all know 50 p.c of males right now are utilizing a facial beauty product to assist cowl all the things from razor burn to darkish circles,” Coles advised the outlet. “And but, after we appeared on the market, most of what was on the market was far under our expectations. Products with solely 3 shades? Loud macho packaging that discreetly couldn’t slot in your pocket? We heard from males that they needed one thing that seamlessly match their life-style and pores and skin, might promise to by no means sweat or look apparent, and didn’t take an skilled to use. Whether on Zoom or in actual life, we consider it’s by no means been extra necessary to really feel good in your pores and skin.”

Not thrilled with the rumors that A-Rod stepped out on J.Lo whereas they had been engaged, however right here’s to all folks doing what makes them feel and appear good, no matter gender.