Alex Rodriguez is launching makeup for men after his split from JLo

Following his split from JLo, ARod has seemingly discovered a brand new technique to hold himself busy and actually, we’re tremendous intrigued with this new enterprise. Following within the footsteps of his ex-fiance who additionally launched JLo Beauty earlier this yr, he is launching makeup merchandise for men!

He’s partnered with Hims & Hers to launch a product known as The Blur Stick. ARod took to Instagram and Twitter to share the information of his newest collaboration.
“Working with the Hims & Hers staff, I wished to create a product that solved a problem I confronted on daily basis. I spotted as I used to be leaping from assembly to assembly, I wanted one thing fast and straightforward in my routine to hide blemishes or razor bumps,” he wrote.
That’s why I’m excited to share a brand new @wearehims product – The Blur Stick. It’s a handy concealer particularly designed for men that can be utilized for pores and skin imperfections.Check it out, I feel you’ll be shocked how usually it is useful. https://t.co/bzjwMvbo8Y pic.twitter.com/3oMbw1FfuY— Alex Rodriguez (@AROD) May 20, 2021
The product, which is obtainable in eight totally different shades, is meant to hide pimples, darkish spots, and extra in line with its product description. It may be utilized straight to focus on areas in your face or you possibly can add slightly little bit of the product to your fingertips and dab it onto your pores and skin for a ~flawless~ end. 
The Blur Stick has been created with aloe extract, dog-rose oil, and jojoba seed oil to be able to assist in moisturizing and soothing your pores and skin.
Reactions have been blended and individuals are nonetheless determining how they really feel about it, however actually, I’m right here for it.
Remember after I mentioned America is shedding their Alpha Males?….Arod simply got here out with male makeup… pic.twitter.com/nHJdqVvhXd— samanthamarika (@samanthamarika1) May 21, 2021
Alex Rodriguez’s “makeup for men” that is “specifically designed for men” makes me understand the poisonous combo of patriarchy + capitalism has no limits. This takes the kernel of a good suggestion (normalize makeup for all genders) and twists it into one thing MORE gendered, for revenue. — Andrea – Double vaccinated! Highly advocate! (@DreBloom) May 21, 2021
Brb, going to go purchase one for all the men in my life!