Alex Rodriguez announces concealer line, ignites conversation around men wearing makeup

Alex Rodriguez has a line of concealer concentrating on men like him that need to be ok with their pores and skin. (Photo: Instagram)Alex Rodriguez is taking a swing on the magnificence business.On Thursday, the 45-year-old baseball legend shared a number of images to his Instagram — one in every of him simply posing, with a beaming smile, and one other exhibiting him utilizing a blur stick by the corporate Hims, a wellness model that offers men inexpensive entry to hair, nutritional vitamins, psychological well being, pores and skin merchandise and extra. The concealer, which he labored with the model to create, was particularly designed for the wants of men.”Working with the Hims & Hers crew, I wished to create a product that solved a difficulty I confronted day by day. I spotted as I used to be leaping from assembly to assembly, I wanted one thing fast and straightforward in my routine to hide blemishes or razor bumps,” he captioned the images, partly.Some followers took to the feedback to reward Rodriguez for serving to to normalize the concept of men wearing makeup: “I don’t see something mistaken with men doing their factor to look good,” one fan stated. Another added, “Looking goood,” and but others declared, “Thats superior!” and “I find it irresistible! Normalize men wearing somewhat one thing make’m look hotter!!!”Others, although, have been by no means excited concerning the concept. “When did men cease being men ?” somebody requested, with one other including, “Make up for man whats subsequent?” Despite the adverse feedback, men wearing makeup has been shifting into the mainstream for a number of years now. In 2019, of over 2,000 men surveyed by Morning Consult, 30 p.c of men ages 18 to 29 stated they might be open to attempting makeup, whereas one other 30 p.c of men ages 30 to 44 stated they have been additionally open to it. Another survey from the identical yr discovered that the highest three hottest beauty merchandise amongst men have been lip balm, blemish concealer and basis.With the rise of male magnificence influencers like James Charles, P-Stuh, Malik J. Windley and others, the sweetness business has undoubtedly taken discover. According to a 2020 report from Grand View Research, Inc., the worldwide men’s private care market measurement ought to attain $75.8 billion by 2027, from about 47.5 billion in 2019.Story continuesIn addition to normalizing men feeling good about their pores and skin, The Guardian notes that the rise in curiosity in men wearing makeup additionally displays a shakeup within the gender binary, and that youthful generations are shifting away from inflexible gender roles. Benedict Cumberbatch informed reporters on the 2015 Golden Globes that “makeup is an excellent factor for men in addition to ladies.” He admitted that he had solely gotten off his flight an hour earlier than the occasion and praised makeup for with the ability to cover indicators of jet lag.Hilary Coles, co-founder and vp of merchandising at Hims & Hers, tells Yahoo Life that the model is continually engaged on methods to assist its clients care for themselves.”Men wearing makeup is probably the worst saved secret on the market — we all know 50 p.c of men immediately are utilizing a facial beauty product to assist cowl every thing from razor burn to darkish circles,” Coles explains. “And but, once we appeared on the market, most of what was on the market was far under our expectations. Products with solely 3 shades? Loud macho packaging that discreetly couldn’t slot in your pocket? We heard from men that they wished one thing that seamlessly match their way of life and pores and skin, may promise to by no means sweat or look apparent, and didn’t take an professional to use. Whether on Zoom or in actual life, we consider it is by no means been extra vital to really feel good in your pores and skin.”Read extra from Yahoo Life:Want way of life and wellness information delivered to your inbox? Sign up right here for Yahoo Life’s publication.