AAPI-Owned Makeup Brands You Need To Know

Meet The AAPI-owned Makeup Brands Shaking Up The Beauty Industry
Kulfi Beauty

Now is the proper time to get conversant in the AAPI-owned make-up manufacturers which are serving to to redefine inflexible requirements of magnificence. Created out of a necessity for illustration, these manufacturers provide a spread of merchandise to satisfy the wants of each magnificence client. Whether you’re on the lookout for protected cosmetics to use to delicate pores and skin or pigments that gained’t wash out your pores and skin tone, we assure you can find what you might be on the lookout for within the stellar lineup forward.

Kulfi Beauty

Priyanka Ganjoo’s want to see illustration within the magnificence business impressed her to launch Kulfi Beauty, a status colour cosmetics model that empowers girls of South Asian descent to problem poisonous magnificence requirements and to discover their individuality via colour and self-expression.
Must-Have Product: With Kulfi’s creamy, high-pigmented Underlined Kajal eyeliners, you’ll be able to wield your creative muscle and create a breadth of distinctive eye make-up seems.

Tower 28

Longtime eczema undergo and Tower 28 founder Amy Liu created a line of non-toxic make-up that gained’t trigger irritation or come off too medical. The consequence? Makeup for delicate pores and skin that’s protected and tremendous enjoyable to put on.
Must-Have Product: The manufacturers nourishing ShineOn Lip Jelly affords the shine of a gloss and the consolation of a balm—sans the sticky really feel.


One/Size is a magnificence model for everybody and the brainchild of Filipino make-up artist and digital content material creator Patrick Starrr. The inclusive product line options make-up for bringing out your true self and creating show-stopping make-up seems.
Must-Have Product: Infused with eye-catching glitter particles that yield a shimmery end, the Eye Popper Sparkle Vision Eyeshadow is a liquid eye topper that can immediately elevate your make-up look.
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Han Skincare Cosmetics

When Susan Wong got down to discover wholesome make-up that would compete with typical choices, the dearth of choices impressed her to develop HAN Skincare Cosmetics. As the title suggests, the road options non-toxic make-up that’s formulated with wholesome pores and skin in thoughts.
Must-Have Product: The Han multi-stick comprises nourishing substances and is made with plant and mineral-based colour you’ll be able to apply anyplace in your face. 

Yenesa Beauty

After giving delivery to her daughter, Jennifer Yen grappled with troubled pores and skin. To restore her complexion, she turned to Zuo Zue Zi, an Asian ritual for therapeutic the physique via superfoods and the inspiration behind Yenesa—Yen’s beauty line that includes merchandise that nourish the pores and skin from the within out.
Must-Have Product: The Skin on Skin BC basis is the manufacturers bestselling product and it delivers full protection and SPF 40 safety and vitamins that assist a wholesome glow.

Em Cosmetics

Beauty influencer Michelle Phan is thought for her inspiring out-of-the-box make-up tutorials. Her make-up line Em Cosmetics gives followers with instruments for creating fascinating seems of their very own.
Must-Have Product: Em Cosmetic’s Daydream Cushion Tinted SPF optically diffuses imperfections and diminishes the looks of pores, which makes it the proper primer for make-up software. Enriched with a micronutrient advanced that helps hydrate and refine pores and skin’s texture, you’ll even be inclined to put on the serum alone.

Patrick Ta Beauty

Patrick Ta

Patrick Ta Monochrome Velvet Blush Moment In She’s Passionate


In the identical approach, the ladies in his life allowed him to be himself rising up, make-up artist Patrick Ta wished to create a make-up line that may make girls really feel assured and exquisite of their pores and skin.
Must Have Product: For cheek colour the melts into the pores and skin, go for Ta’s Monochromatic Velvet Blush Moment. The buildable long-lasting cream components mimics the pores and skin’s ceramide construction to make sure probably the most pure wanting end.

CTZN Cosmetics

Being born within the U.S., raised within the United Arab Emirates, with Pakistani ethnicity, Aleena, Aleezeh and Naseeha realized mainstream magnificence campaigns didn’t symbolize them. The lack of variety led the sisters to create CTZN Cosmetics, an inclusive and genderless make-up model catering to all pores and skin tones.
Must-Have Product: If you’re on the lookout for a flattering eyeshadow, look no additional the CTZN Gold, a blinding heat eye pigment that compliments all pores and skin tones.

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About the Author: Jessica