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With 40% of ladies going through seen hair loss by age 40, Virtue created a breakthrough method
90% of ladies examined noticed new development*
RALEIGH, N.C.–(BUSINESS WIRE)–
Virtue Labs, makers of the multi-award-winning biotech hair care model Virtue®, introduced right now the launch of their new Flourish® product line particularly to goal feminine hair loss and supply thicker, fuller, and more healthy hair for all.
This press launch options multimedia. View the complete launch right here: https://www.businesswire.com/information/residence/20210405005082/en/(Photo: Business Wire)
While historically thought of a male downside, half of all ladies will endure from hair loss of their lifetime, and 40% by the point they’re 40 in accordance to the American Academy of Dermatology. In truth, there are an estimated 30 million ladies within the United States affected by hair loss, and the numbers proceed to speed up. To tackle this downside, Virtue took a holistic method in creating this new line by specializing in scalp fertility and, additionally importantly, on hair fiber survival, with every product within the line powered by their unique, groundbreaking keratin protein complicated Alpha Keratin 60ku CLINICAL®.
As the scalp is the place to begin for hair development, Virtue Flourish begins there too. Flourish merchandise create a fertile atmosphere for hair to develop by nourishing the microbiome, clearing the follicles, and strengthening the moisture barrier. Because new hair can solely survive whether it is nurtured and cared for, the Alpha Keratin 60ku CLINICAL nourishes new fragile hair because it emerges, growing the power and thickness of every new fiber. Independent medical testing confirmed that after solely 5 makes use of, Virtue Flourish with Alpha Keratin 60ku CLINICAL elevated the thickness of particular person hair strands by 22% and lowered hair breakage by 26%, thereby giving new hairs a greater likelihood at survival.
“As a biotech model born from regenerative medication, Virtue has at all times gone the place our expertise has led us, and that’s actually true with Flourish. After launching our preliminary Virtue haircare line, we saved listening to from clients that their hair was rising sooner or that they thought they may see new development. That despatched us on a three-year journey of discovery to see what our expertise may do if we partnered it with different components particularly to tackle this significant downside,” mentioned Melisse Shaban, Founder & CEO of Virtue Labs. “Hair loss is a silent epidemic that girls are going through alone. With this launch we goal to present actually efficacious merchandise and to shatter the stigma of ladies’s hair loss with open dialog round this vital subject.”
Virtue’s Flourish line options six merchandise that may be bought individually or inside two three-step regimens. The Flourish Nightly Intensive Hair Growth Treatment Regimen ($134) is a three-month routine for average to extreme hair thinning and accommodates Minoxidil, the one single ingredient FDA-approved to assist regrow hair in ladies. The Flourish Nightly Intensive Hair Rejuvenation Treatment Regimen ($134) is a 100% drug-free various that options Virtue’s new Density Booster to serve gentle to average hair thinning and people in search of a extra pure method. The Flourish lineup consists of:
Flourish Shampoo for Thinning Hair ($42): A delicate, stimulating shampoo that delicately removes scalp buildup, cleanses the hair shaft, and clears particles from follicle openings, creating an atmosphere for wholesome development.
Flourish Conditioner for Thinning Hair ($44): A light-weight conditioner that serves as a hair strengthener, hydrator, and detangler multi functional. Specifically developed for fantastic, fragile strands, it nourishes and thickens every hair with out weighing it down.
Flourish Density Booster ($48): A potent, botanical-based, drug-free nutrient infusion for the scalp, the Density Booster works whilst you sleep to gasoline fatigued follicles and nurture new, fragile hairs in order that they thrive. For these in search of a extra pure answer.
Flourish Volumizing Styler ($42): The all-you-need styler for fantastic, fragile hair, this ethereal, light-weight system offers prompt physique, bounce, and maintain, creating the phantasm of density even within the thinnest components.
Minoxidil 5% ($28): Used by thousands and thousands, that is the one single ingredient FDA accepted to assist regrow hair in ladies. The nightly utility works whilst you sleep to reactivate the hair follicles and stimulate regrowth.
Flourish x Manta Brush ($32): Virtue partnered with U.Ok. based mostly Manta to provide this uniquely designed brush created particularly for fragile hair. The revolutionary Manta brush bends and molds to the form of your hand and scalp, creating much less rigidity on every strand. Its versatile bristles glide responsively by the hair, minimizing breakage and restoring a youthful, silky shine.
Virtue Flourish merchandise have been examined by an impartial lab on actual ladies below actual circumstances, and 97% mentioned their scalp feels more healthy, 90% mentioned they’d extra quantity and 90% mentioned they noticed new development*.
“Traditionally, hair loss merchandise have been troublesome to use, and infrequently harsh on the hair, so ladies quit earlier than seeing outcomes. Virtue Flourish begins instantly to enhance the well being and look of her current hair, in order that she loves the way in which she appears to be like whereas she’s rising extra,” Shaban mentioned. “We’re excited to current this innovation to ladies of their seek for options to their hair loss or thinning.”
Virtue Flourish is obtainable for buy on virtueflourish.com and might be accessible in choose Bluemercury shops and on Dermstore.com beginning in April 2021.
* Consumer notion outcomes after 6 months of Virtue Flourish® Regimen use. Hair development was seen to be more healthy.
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About Virtue Labs:
Virtue Labs manufactures and markets modern, technology-based options for the well being of hair that present seen, transformational outcomes. Its proprietary, patented hero ingredient, Alpha Keratin 60ku®, is keratin in its purest, native kind – entire, unbroken and totally purposeful. It is the one totally purposeful, human-identical keratin protein in the marketplace right now, and it’s present in every of the corporate’s Virtue® haircare merchandise. Virtue Labs relies in Raleigh, NC, with a expertise manufacturing facility in Winston-Salem, NC. For extra data please go to: www.virtuelabs.com.
View supply model on businesswire.com: https://www.businesswire.com/information/residence/20210405005082/en/
PRESS CONTACTS:
Sarah Agate / Lede Company
[email protected]
Andrea Ryhal / Lede Company
[email protected]
Source: Virtue Labs
