Alongside the artistry of shell-shaped compacts, engraved palettes and tubes adorned with mom of pearl particulars and filigree designs, our twenty first century #shelfies all of a sudden seem second-rate. Filled with plastic, which is able to most definitely find yourself in landfill, they do not come shut. Vintage make-up collector Mitbrodt champions the lasting high quality of retro packaging. “I preferred that manufacturers used milk glass and steel as a substitute of plastic,” says Mitbrodt. “I showcase my items, together with a big assortment of classic Avon perfumes, on my YouTube channel and I really feel as if it is my very own digital museum.” Similarly, Poetrie considers classic magnificence a life-style, not a passing development. Her TikTok video of a Forties make-up minaudière went viral and he or she has discovered a wise solution to repurpose her items. “I not too long ago refilled my ’40s make-up compact with a present model’s powder, giving it one other lease of life,” she says. The video already has 37.2k views and counting.