This Was the Most Popular Virtual Try-On Product of the Past Year, According to YouCam’s Makeup App

It’s the future of magnificence: augmented actuality (AR) and synthetic intelligence (AI) giving us freedom to play with each magnificence product possible from the consolation of our personal sofa. Though we will’t but expertise the scent and the texture of a product by way of our good units—future generations will reap the advantages of these applied sciences—we will see what tons of of totally different shades seem like on our particular pores and skin tone, and the capability to “strive before you purchase” vastly impacts what we select (and don’t select) to add to our carts, each in shops and on-line.
One firm on the forefront of this sector is Perfect Corp, which developed and runs the hyper-realistic YouCam Makeup App. “The superior AR and AI know-how of the app permits customers to expertise and uncover magnificence by way of true-to-life digital try-ons,” says Adam Gam, U.S. chief advertising officer of Perfect Corp. “Users immerse themselves in an experiential magnificence universe the place they will just about apply tons of of coloration cosmetics.”
As a consequence of masks mandates in the first half of 2020, the eye make-up class skilled an instantaneous surge. “The saying ‘your eyes are the home windows to your world’ has by no means been more true than on this previous yr,” says Gam. “With face masks changing into the new ‘it’ accent, eye make-up is the place customers can really specific their personalities. Consumers have taken to getting extra inventive than ever with their eye make-up seems, as eyes have turn into the ‘focus function’ on the face.”
From March 2020 to March 2021, 33 % extra YouCam Makeup customers sampled the eyeshadow coloration function. “Our hottest examined eyeshadow colours in 2020 had been a lightweight pink and mauve smoky eye sample consisting of pink, gentle pink, burgundy, gentle brown, and mauve colours [these is one palette we love if you want to give the trend a try],” says Gam. “In the first quarter of 2021, we noticed a shift in shades towards extra daring colours, and the darkish smoky eye mixture of grey, darkish grey and black colours was the hottest look.”
However, regardless of the mask-wearing and subsequent decline in lipstick gross sales, we had been shocked to discover out that lipstick was YouCam Makeup’s most-used digital try-on product all through all of 2020 and the first quarter of 2021. “Users can apply tons of of lipstick colours in a protected and handy atmosphere that encourages experimentation and product trial,” Gam says. “Virtual know-how additionally addresses the rising world well being considerations surrounding hygiene and bodily testers, which are actually being changed by safer, extra handy, digital try-ons.”
Two try-on classes that weren’t as in-demand throughout this timeframe are highlighter and contouring. “We observed a median 17-percent decline in testing face highlighter and a 7-percent lower in testing contouring make-up,” Gam explains. “Due to masks sporting, as well as to a extra relaxed way of life this previous yr, individuals are testing much less face make-up basically. Overall, we noticed the highest will increase in utilization of our lipstick, eyelash and mascara, and eyeshadow classes, suggesting that customers are specializing in enjoying up their greatest options—eyes and lips—fairly than specializing in full-face make-up seems.”

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