Makeup is for everybody. That is the sentiment shared by Halsey’s followers and customers of about-face, the sweetness model based by the artist themself, Ashley Frangipane. “Ultimately, I need about-face to be the model of artistic expression and that builds self-confidence with one of the best improvements,” Halsey tells ELLE.com. Curated round concepts of sharing the creativeness and work of their clients, the model embraces the individuality and uniqueness of its merchandise and the individuals who use them. “My followers and about-face clients are extra artistic and gifted than I ever might have dreamed,” Halsey notes. “Every single day, I see somebody do one thing with an about-face product that conjures up me. Hearing individuals remark that about-face merchandise have gotten them out of a artistic rut or given them the boldness to be bolder with their make-up, and seeing their creations is so rewarding.”Below, seven superfans who deserve an MBA in Halsey open up about their favourite merchandise from the about-face model and the joy of the brand new DayTripper line. The Daytripper assortment is on the market now on about-face.com, with new shades of the Light Lock Lip Gloss ($20), Matte Fluid Eye Paint ($24), Light Lock Stick ($25), and Light Lock Powder ($30).
about-face
IInspired by the ’70s and music festivals, the founder, who additionally does the make-up for the marketing campaign shoots, stated, “I designed the DAYTRIPPER colours to be playful, enjoyable, and paying homage to the types from music festivals of the ’70s.” They continued, “I wished this to be nostalgic and aspirational for the occasions that have been and the place we all know we will probably be once more.”
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Of course, the creator is a fan of their model. “I dwell and die by our Light Lock highlighter assortment. I can truthfully say I’ve tried a whole bunch of highlighters on the market, and ours are one of the best. We have a liquid, a stick, and a powder, and for many seems to be, I find yourself layering all three,” they clarify. Halsey used the liquid highlighter in Sunstruck beneath their basis as a glowy contour. They additionally add a drop of their Light Lock liquid spotlight colours into moisturizer or basis and mix for an all-over dewy look. “There aren’t any proper and mistaken or guidelines to shine,” they add. “Even although some magnificence gurus would say you’re not supposed to put highlighter on the tip of your nostril, I do and I adore it. I’ll by no means cease!”
about-face
Light Lock Highlight Fluid in Sunstruck
about-face
about-face
$32.00
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“My favourite merchandise are the Shadowsticks as a result of they’re foolproof. I simply swipe it on and mix the sides with my fingers and bam, I’ve acquired an eye fixed look. I feel it is so necessary that about-face is for actual individuals, regardless of who they’re or what they appear like, that folks see themselves mirrored. I hope that about-face will enable individuals to specific themselves in methods they have not earlier than, to confront their fears and insecurities, and internalize the truth that there aren’t any guidelines.”
about-face
Shadowstick in Acidic
about-face
about-face
$21.00
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“It’s necessary for manufacturers to characterize everybody and never the concept of what magnificence ought to appear like. In a world the place we wish range & inclusion, why ought to solely ladies get to put on make-up, be ok with themselves, and use one thing that offers them confidence? The colours are so pigmented & they don’t budge. Every single product is so versatile. I like that I can combine to create totally different shades too. I can use the Nudist Judas Lip Paint on my lips or as an eyeliner!”
about-face
Paint-It Matte Lip in Nudist Judas
about-face
about-face
$22.00
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“Tap via about-face’s IG story to see a seemingly limitless array of individuals flexing their artistic muscle tissues with the model’s lip and eye paint formulation. Its punchy hues, ‘Makeup has no guidelines’ slogan, and unapologetic founder have impressed the lots—together with myself—to be bolder with my make-up selections. Please repeat after me: Beauty is for all. It takes on totally different meanings to totally different individuals, inspiring expressions of creativity and powerful emotional connection. It’s noteworthy that about-face has created a model ‘for everyone, regardless of the particular person,’ as a result of it exhibits that Halsey and others behind the model are aware of the totally different views of magnificence that exist and are striving to guarantee everybody feels seen.”
about-face
Daytripper Matte Fluid Eye Paint in Replicant
about-face
aboutface.com
$24.00
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“I’ve all the time liked Halsey ever since their first EP, Room 93, got here out. I’ve gone to a number of live shows and I all the time was obsessive about their versatility in trend and music and it’s actually cool that they’re reflecting that within the house that I’m most conversant in. about-face has that related versatility within the merchandise the place you are able to do absolutely anything with them—and it makes them one thing that’s change into a staple in all my make-up seems to be since I can use them for something.” Inspired by his pal Lance (@lanceaguas), Indigo (@indigotohell), created this cranium look utilizing the about-face black shadow stick and lightweight lock spotlight fluid. When it comes to make-up, he states that it genuinely has no gender. “For the LGBT+ group, it’s by no means been about gender, it’s all the time been a robust supply of empowerment and celebration of creative and internal expression. It’s about time that manufacturers begin to acknowledge that! about-face pushing in direction of this can be a essential step; the trade to let go of that facade.”
about-face
Shadowstick in Kill the Lights
about-face
about-face
$21.00
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“about-face has raised the bar when it comes to magnificence manufacturers. Makeup has no gender; it is about expression, exhibiting your creativity, and simply being you. It exhibits individuals simply moving into make-up that you do not have to be a professional, and you do not have to be a girl to take pleasure in make-up. My favourite product has to be the Matte Fluid Eye Paints! I like you could combine them to create your shade. Halsey made them like paints, which permits me to create artwork that does not transfer. I additionally love that I can put on them on the lips.”
about-face
Matte Fluid Eye Paint in Smoke Signal
about-face
about-face
$24.00
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“My favourite merchandise are a three-way tie between Paint-It Matte Lip Color in Slumber, Matte Fluid Eye Paint in shades Smell Before Rain and Cloned, and the Matte Fix Lip Pencil in Clockwork. Halsey has all the time been so experimental and forward of the curve when it comes to their magnificence seems to be. My favourite a part of the merchandise they created are how versatile and unfastened with the principles they’re. My favourite factor to do is to use their Matte Lip Colors as blush or bronzer. Makeup is meant to be a enjoyable approach to mess around, and I’m glad Halsey is taking some stuffiness out of the trade.”
about-face
Matte Fix Lip Pencil in Clockwork
about-face
about-face
$17.00
Me sporting the Daytripper assortment
Alexis Gaskin
“I’ve been a long-time fan of Halsey’s music and their dedication to embracing who they’re and supporting followers in that approach too. Being plus-sized make-up was the one factor that I might see in {a magazine} or retailer and truly put on. I’m a fan of about-face not simply because it is the brain-child of Halsey, but in addition as a result of the merchandise maintain up. They’re long-lasting, vibrant, and reasonably priced. The better part is you’ll be able to combine and mess around with all the things to create distinctive shades and designs. My go-to is all the time the light-lock lip gloss, the sparkly colours and nourishing oils have me reaching for the totally different shades like its chapstick.”
about-face
Daytripper Light Lock Lip Gloss in Its Not You, Its Me
about-face
aboutface.com
$20.00
Alexis Gaskin
Alexis Gaskin is the Freelance Beauty Assistant for Elle Mag.
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