Superdrug shoppers have praised its “wonderful” new makeup recycling scheme which is being launched in shops. The high-street retailer revealed the new challenge on Instagram to its 1million followers. The new recycle bins, a collaboration between Maybelline and Terracycle UK, settle for all makeup palettes, lip merchandise, setting spray bottles, mascaras and eyeliners from all magnificence manufacturers – not simply these by Maybelline. Get the highest tales straight to you inbox by signing up to one in every of our free newsletters Sharing a video of the recycling stations in motion, Superdrug penned: “Got some Makeup Empties you are undecided what to do with? Recycle them in your native store with the Maybelline x @TerracycleUK bins! “They settle for all Palettes, Compacts, Lip Products, Eyeliners and Mascaras from ALL manufacturers ”Find your nearest one utilizing our store locator on-line”. The video and the scheme proved successful with magnificence lovers, racking up greater than 1,900 likes in lower than 24 hours.
Shoppers shared their ideas in the feedback part. Elle stated: “I LOVE THIS.” Shiv requested: “Have all of your shops obtained these bins?” Superdrug replied: “These are presently in choose shops, so please take a look at our store location finder on Superdrug.com to discover your nearest Terracycle field.” Jemma stated: “What a tremendous factor to do.” Amanda stated: “Ah I didn’t know this, I’ll be dropping some off once I’m subsequent in there.” Amy Jane posted a heart-eye emoji and stated: “I’ve obtained so many empty makeup objects I’ll undoubtedly be dropping off quickly.” Maria stated: “That’s [a] nice concept.” One shopper shared a collection of clapping fingers emojis and commented: “AMAZING!” Chlo added: “Wait that is wonderful, I like makeup however I really feel so responsible about how wasteful makeup packaging is. I might be searching for this, could be fab if this was ultimately in each store.”