Sephora Makeup Maven Talks Blush, Skin Care & More For Spring Cosmetics

The position of a Sephora magnificence director means this beauty skilled is well-versed in all issues magnificence—from new merchandise to trade developments to suggestions and tips on product software. Melinda Solares, a not too long ago appointed Sephora magnificence director, suits the invoice and can assist the main beauty retailer ship approachable and relatable information.
 
And, Solares’ roots go deep in our trade. Her grandfather based one of many first hair care manufacturers in Cuba, and in addition developed one of many first twist-up deodorants within the nation. Unfortunately, after the Communist Revolution, the enterprise was taken away by Fidel Castro’s authorities.
 
“Long story brief, I by no means received to satisfy my grandfather as a result of he didn’t make it to America with my father. However, he and all Latinx entrepreneurs encourage me to work as arduous as I do day by day,” Solares mentioned.  
 
Solares weighed in on the present shade cosmetics market with Happi. According to this skilled, the long run is brilliant within the make-up sector resulting from inventive formulations that give a “glow up” in all settings—digital or reside at a distance!
 Happi: How has COVID-19 impacted the make-up trade this yr?MS: We have normalized the masks selfie, turned on Zoom’s contact up function, and reallocated the time we spent setting, baking and masking our pores and skin to caring for our pores and skin. There is a concept within the vogue trade that implies the size of hemline we select is instantly correlated to the state of our politics and financial system. The hemline is brief once we are doing effectively and lengthy once we are having a tough time. This has been confirmed decade after decade.
 
I consider the identical concept is true for the wonder trade and make-up. When issues are going effectively, we usually tend to exhibit our artistry and play with make-up. However, when instances are robust, it’s only pure that we gravitate in direction of self-care and pure make-up seems to be.
 Happi: What are customers on the lookout for proper now of their make-up—for instance, wanting good in a Zoom name?
 MS: I work at Sephora, so you possibly can think about the quantity of magnificence junkies I Zoom name with frequently and everyone seems to be on the lookout for the identical factor—hydrated and moisturized pores and skin that may glow even via Zoom’s blurring touchup function. One of my favorites is the JLo Beauty That Star Filter Highlighting Complexion Booster ($39). This isn’t your common highlighter. It is a skincare and make-up hybrid serum formulated with good-for-your-skin elements that diffuse mild, blur and provides your pores and skin a glow you possibly can see from outer house. If you’re on the lookout for a extra delicate glow, this doesn’t should be worn alone. You can tone it down by utilizing it beneath basis, combined into basis or moisturizer, or for a focused bronzing or highlighting impact. I do the entire above and all the time get compliments from my colleagues.
 Happi: What merchandise are fashionable now and why?
 MS: Prior to being a Sephora magnificence director, I managed Sephora’s YouTube and IGTV for years and have seen infinite feedback asking for cream blush tutorials as a result of most individuals really feel intimidated by cream formulation. This is as a result of most foundations available on the market at the moment have been matte and for those who’ve ever tried layering cream blush over matte basis, you’ll perceive their frustration. However, as extra hydrating and moisturizing foundations hit the market, manufacturers have been persuaded to develop mistake-proof cream formulation that anybody can use.The Rare Beauty by Selena Gomez Stay Vulnerable Melting Cream Blush ($21) holds a particular place in my coronary heart and make-up equipment. As a psychological well being advocate, I’m so elated by the work Rare Beauty’s Rare Impact Fund is doing. Additionally, this blush is non-greasy, weightless, and blends so easily that you just simply can’t mess it up. I like to recommend pairing it with a hydrating basis just like the Sephora Collection Clean Glowing Skin Foundation ($20), however it may be used with absolutely anything.
 Happi: What forward for the make-up class for 2021 and past?
 MS: We’ve been speaking about forehead lamination within the trade for some time now, however this development is lastly making its option to the mainstream with extra non permanent merchandise that even a magnificence beginner may use. The concept is to create a fuller wanting forehead with a high-shine impact. The look goes hand in hand with the glowy complexion look that can be trending.
 
One of my favorites to make use of to realize this look is the Patrick Ta Major Brow Shaping Wax ($22). It is a defining wax packed filled with conditioning elements that assist to tame and develop brows. My brows have been so well-behaved since utilizing it. To discover ways to create this look, you possibly can watch Patrick Ta himself on Sephora’s IGTV.