Coming out of a yr that was severely blighted by the Covid-19 pandemic, not a number of companies escaped 2020 unscathed, and lots of companies are nonetheless looking for their ft even within the second quarter of 2021, however GlowEssence Skincare, continues to impress as a number one Nigerian model within the magnificence and skincare area of interest.
Adebowale Zainab Titilayo, the founder and CEO of the corporate, claimed the success of GlowEssence Skincare, is because of its diligent differentiation within the market. “I give outcomes, I remedy totally different pores and skin issues, I assume that’s the reason my model is exclusive,” she stated.
Disclosing the inspiration behind the model identify, GlowEssence Skincare, Adebowale defined: “[The]Essence is to glow, so I felt GlowEssence will likely be a pleasant identify.”
While the business is populated by big-money manufacturers, Adebowale felt there is no such thing as a large threat concerned in operating a skincare business. “I discovered that there is no such thing as a threat, so far as what you doing,” she asserted, and went additional to establish her model’s USP thus: “There aren’t any well being hazards related to our merchandise, and that’s as a result of each one of our product is one hundred pc pure.”
She additional added: “However, regardless of how excellent your product is, there’ll nonetheless be points of unhappy buyer. We worth our clients a lot in order that at any time when any buyer subject crops up, we promptly attempt to remedy it, and of course to our buyer’s satisfaction.”
Prompted to call the corporate’s bestselling merchandise, Adebowale stated: “We shouldn’t have a single bestselling product, relatively we have now many and these embrace our 7 days natural whitening cleaning soap, Papaya exfoliating scrub, face lotions and physique lotions and in addition our pure oils.”
To younger and aspiring entrepreneur, the GlowEssence CEO provided a priceless recommendation: “No matter what, maintain going and by no means examine your self to anybody.”
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