After taking up Hindustan Unilever Ltd (HUL) owned cleaning soap brands akin to Dove and Lux for his or her pH claims in commercials in December 2020, German private care model Sebamed owned USV Limited India has launched a brand new “Sirf Science ki Suno” (hear solely to science) marketing campaign centered round its anti-hair loss shampoo.
Created alongside related strains as its cleaning soap model marketing campaign by promoting company The Womb, the brand new haircare spot is much less confrontational and doesn’t take the names of every other hair care brands. It, nonetheless, challenges how hair care adverts are created and asks the viewer to not belief shampoo suggestions from buddies, household and celebrities. It additionally mentions that the anti-hairfall shampoo has a pH of 5.5 and is designed to assist individuals sort out hairfall issues on the root itself.
The product claims to enhance the general well being of the scalp and make the roots stronger to stop hairfall. While most shampoo adverts have glamourous photographs of shiny clean hair, the visuals on this ad focus closely on close-ups of a scalp and roots of hair.
Konark Gaur, head of selling–Sebamed India mentioned “Sebamed is dedicated to truthful promoting and delivering on the guarantees it makes to its prospects. We listened to the shoppers’ frustration within the anti-hair fall shampoo class and found a spot between promise and supply. Through this marketing campaign, Sebamed guarantees to fill this want hole by its science-based anti-hair loss shampoo which not solely reduces hair breakage but additionally strengthens the roots.”
In addition to anti-hair loss shampoo, Sebamed can be providing options for dandruff and on a regular basis upkeep wants by its shampoo vary.
Navin Talreja, co-founder, The Womb, mentioned, “Hairloss is a giant client ache level, but client information round breakage vs hair loss is proscribed. Through this marketing campaign, our intent was to coach the patron of the distinction between the 2 and resolve the true downside of hair-loss with its distinctive system.”
According to Abneesh Roy, analyst, Edelweiss Securities, such an costly shampoo (Sebamed) priced at ₹600, it’s an especially area of interest product. “Also, FMCG adverts in contrast to say a automobile ad needs to be extra about telling a narrative moderately than highlighting technicals. We do not see Sebamed impacting any of the established shampoo gamers like HUL or Dabur,” he added.
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