Mamaearth, the fast-growing toxin-free private care model, introduces the millennial icon, Sara Ali Khan, as the brand new face on the model. She will likely be endorsing Mamaearth Hair Care Range and advocate the goodness of its pure elements.
Mamaearth is a purpose-driven model for millennials who consider in selecting goodness for themselves and the setting. Mamaearth believes that goodness begins with the small selections every of us makes each day. The model continues to reside up to its perception by utilizing solely the very best of nature and no toxins or dangerous chemical compounds in its merchandise. They are additionally animal cruelty-free, plastic constructive, and have launched the Plant Goodness promise final yr. As a part of this, the model hyperlinks each order made on their web site to a tree they plant and is ready to plant 10 lakh+ timber in 5 years.
Sara Ali Khan is a powerful millennial icon and along with her enjoyable, daring and genuine character, will likely be an incredible match for the model. She is thought to communicate her thoughts and can really consider within the manufacturers’ function of Goodness inside!
Commenting on the marketing campaign, Ghazal Alagh, Co-Founder and Chief Innovation Officer, Mamaearth, mentioned, “We are a model based by millennials for millennials. As a purpose-driven model, we intend to serve a larger purpose together with creating nice high quality merchandise which might be secure and efficient. Sara is a voice that the youth resonate with and we strongly really feel that she would have the option to advocate the model’s ideology and additional our trigger.”
Sara Ali Khan added, “Since I used to be a child, my mom has been utilizing Onion oil, Rice water, Amla juice, and so forth on my hair. These kitchen recipes have at all times completed wonders for my hair. When Mamaearth approached me to endorse their haircare vary and I acquired to know that their merchandise are impressed by conventional recipes utilizing pure elements, I knew I had to accomplice with this model. While they create nice toxin-free merchandise, what I really like probably the most in regards to the model is their philosophy of Goodness Inside and their function of serving a larger good. I’m excited to embark upon this journey and urge fellow millennials to select the goodness of Mamaearth.”
