Personal care model Mamaearth has launched Sara Ali Khan, as the new face on the model. She shall be endorsing Mamaearth Hair Care Range and advocate the “goodness of its pure components”.
“Mamaearth is a goal pushed model for millennials who imagine in selecting goodness for themselves and the setting. Mamaearth believes that goodness begins with the small selections every of us make daily! The model continues to stay as much as its perception through the use of solely the greatest of nature and no toxins or dangerous chemical compounds of their merchandise. They are additionally animal cruelty-free, plastic constructive, and have launched the Plant Goodness promise final 12 months. As half of this, the model hyperlinks each order made on their web site to a tree they plant and is set to plant 10 lakh+ bushes in 5 years. Sara Ali Khan is a robust millennial icon and along with her enjoyable, daring and genuine persona, shall be an awesome match for the model. She is identified to talk her thoughts and can really imagine in the manufacturers’ goal of Goodness inside!,” the model stated.
Commenting on the marketing campaign, Ghazal Alagh, Co-founder and Chief Innovation Officer, Mamaearth, stated, “We are a model based by millennials for millennials. As a purpose-driven model, we intend to serve a larger aim together with creating nice high quality merchandise which are protected and efficient. Sara is a voice that the youth resonate with and we strongly really feel that she would have the ability to advocate the model’s ideology and additional our trigger.”
“Since I used to be a child, my mom has been utilizing onion oil, rice water, amla juice, and so forth on my hair. These kitchen recipes have at all times performed wonders for my hair. When Mamaearth approached me to endorse their hair care range and I bought to know that their merchandise are impressed by conventional recipes utilizing pure components, I knew I needed to companion with this model. While they create nice toxin-free merchandise, what I like the most about the model is their philosophy of Goodness Inside and their goal of serving a larger good. I’m excited to embark upon this journey and urge fellow millennials to decide on the goodness of Mamaearth,” says Sara Ali Khan.
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