NEW YORK–(BUSINESS WIRE)–REN Clean Skincare proclaims #WeAreAllies, a marketing campaign defying trade conference by forming an alliance with 4 rivals: Biossance, Caudalie, Herbivore and YOUTH TO THE PEOPLE. Led by REN’s CEO, Arnaud Meysselle, the manufacturers unite with a shared purpose serving to deal with the environmental disaster concerning packaging waste, nearly 70% of which at present leads to landfill within the US*.
REN has embodied its Clean to Skin ethos for 20 years, doubling down on Clean to Planet in early 2018 with a packaging Zero Waste Pledge** by the tip of 2021. Each allied model has additionally dedicated to extra planet-friendly packaging*** by the 12 months 2025. Advertising the competitors doesn’t make a whole lot of sense in conventional enterprise. But the present environmental disaster requires all of us to do issues in another way.
“We had been massively impressed to be met with such shared enthusiasm for a typical sustainability function and shared values by clear manufacturers we’re proud to now name our allies. Taking motion to cut back waste within the magnificence trade is a problem; collectively we will share concepts and pioneer new options to cut back packaging waste whereas elevating consciousness and galvanizing different manufacturers to be a part of us with their sustainability efforts. It is the sharing of the information of the collective that has the ability to make an actual, significant and scalable distinction.” Arnaud Meysselle, CEO REN Clean Skincare
This distinctive collaboration marketing campaign goals to encourage customers and types to make their very own pledges to defend the planet by supporting planet-conscious manufacturers within the #WeAreAllies cooperation. To be revealed tomorrow morning by way of an open letter within the New York Times, REN’s marketing campaign urges customers to, if not buying with them, contemplate the 4 allied manufacturers. Throughout the marketing campaign REN will promote the sustainability efforts of those manufacturers.
* Source: Almost 70% plastic containers and packaging waste ended up in landfill (EPA US 2017 information)
www.epa.gov/facts-and-figures-about-materials-waste-and-recycling/containers-and-packaging-product-specific-data
** Committing to solely produce packaging designed to be recyclable, containing recycled supplies or that may be reused by finish 2021
*** Only utilizing packaging designed to be recyclable, reusable or containing recycled supplies by finish 2025
#WeAreAllies manufacturers are all accessible at Sephora (US, Canada) and Cult Beauty (UK).
