“Real men don’t wear makeup!!”

What individuals name female these days, just isn’t really female? Breaking down all of the gender-biased partitions might pave a path for a extra accepting and colourful future. Which’s real-life instance is South Korea. Just as a result of they accepted the truth that men can wear make-up too, they’re now the fourth on the checklist of highest cosmetics business gross sales. From shiny hair dye, heavy eye make-up to flashy stage costumes, a number of the key components of a Ok-pop boy band defies standard magnificence requirements for men. With Ok-pop and Ok-dramas presently being within the international highlight, it truly is altering the way in which the world views men’s make-up.South Korea has since develop into the epicenter of magnificence, and Ok-pop men at the moment are synonymous with cosmetics. South Korean men are believed to spend probably the most per capita on cosmetics merchandise of all men on the earth. Skincare is a giant enterprise in South Korea, the place the Ok-beauty business is estimated to be valued at round $13 billion. Additionally, a 2018 Global Data report discovered that three-quarters of Korean men obtain magnificence therapies at the least as soon as per week. South Korea accounts for about one-fifth of the worldwide marketplace for male cosmetics. David Cho, who co-founded the Soko Glam Korean magnificence web site along with his spouse Charlotte, stated male cosmetics don’t have anything to do with sexual orientation. Just as “metrosexual” now appears like an antiquated time period for a person who appreciates grooming and trend, Cho stated, it might be a matter of time earlier than the male make-up motion goes outdoors Asia.We typically see Ok-pop lady teams and high South Korean actresses entrance magnificence campaigns corresponding to BLACKPINK’s Jennie for Hera and Song Hye-Kyo for Sulwhasoo. But equally influential are the male idols and actors who’ve fronted magnificence campaigns and develop into ambassadors for magnificence manufacturers. Now, we’re seeing this pattern unfold to the West the place a number of the greatest magnificence manufacturers have appointed male Korean stars to entrance their very own magnificence campaigns to a world viewers. Like, the solo artist and CEO of KONNECT Entertainment, Kang Daniel has been introduced to be an official model mannequin for Givenchy Beauty. This can also be the primary time the model has a male superstar entrance a magnificence marketing campaign for make-up. Charismatic South Korean actor Lee Dong-Wook was introduced to be the face of Boy de Chanel, the French Maison’s cosmetics vary focused in direction of men. The Bangtan Boys aka worldwide well-known BTS, have already been the face of many manufacturers. But the group’s most notable magnificence collaboration was with VT Cosmetics, a Ok-beauty model that instantly shot to fame after BTS turned their ambassadors. In 2018, Ok-pop boy group MONSTA X was introduced to be the face of Ok-beauty road-shop model, TONYMOLY. Which was an enormous success too.