Beauty entrepreneur Jen Atkin, founding father of Ouai Haircare and Mane Addicts, has joined forces with e.l.f. Cosmetics to create the restricted version e.l.f. xx Jen Atkin assortment. (Atkin indicators all her notes with an xx—her private expression of affection and ladies empowerment.)
The lineup of on a regular basis necessities contains power-packed formulation and common shades that mix Atkin’s keep-it-real, go-getter angle with e.l.f.’ s dedication to creating prime quality merchandise which might be accessible for each eye, lip and face.
“Who higher to embody our ardour for being ‘e.l.f. made’ than Jen Atkin?” mentioned Kory Marchisotto, chief advertising and marketing officer, e.l.f. Beauty. “A celeb hairstylist, social media pioneer, influencer and writer, Jen makes use of her platforms and affect to champion success for others. Through this uplifting assortment, we’re thrilled to affix forces and mix our like-minded imaginative and prescient of serving to others really feel like a greater model of themselves.”
“Feeling highly effective in your pores and skin provides you the ability to do extra. When you are feeling good, you have got that ‘xxtra’ increase to succeed. I’m obsessive about creating high quality magnificence merchandise which might be accessible to everybody,” Atkin commented. “And nobody has mastered that higher than e.l.f. Cosmetics.”
This partnership was impressed by each e.l.f. and Atkin’s shared values of encouraging feminine empowerment and inclusivity.
e.l.f. and Atkin have pledged to rejoice the gathering with a give-back program that may assist Girls Inc. within the U.S., and The Girls’ Network within the U.Okay. Girls Inc. is a nonprofit group that gives instructional and mentorship alternatives that elevate women up, encourage them to make use of their voices, and put together them to succeed with confidence. The Girls’ Network evokes and empowers women from the least advantaged communities by connecting them with a mentor and a community {of professional} feminine function fashions.
“One of the explanations I wished to collaborate with e.l.f. is that they perceive the significance—now greater than ever—of giving again to the neighborhood,” added Atkin.
To that finish, e.l.f.-icianados are invited to take part in an e.l.f.-made giveback by snapping an influence pose and creating their very own e.l.f.-ism after which posting them on social media with the hashtag #elfmade.
For each submit with #elfmade on Instagram, between April 4-30, 2021, e.l.f. and Jen Atkin will donate $1 to Girls Inc., as much as $25,000. e.l.f. may even be donating £1 to The Girls Network, as much as £5,000.
e.l.f. xx Jen Atkin might be obtainable completely on elfcosmetics.com, ulta.com and Ulta Beauty shops within the U.S., and on boots.com and in Boots shops within the UK. Join e.l.f.’s Beauty Squad loyalty program to be the primary to buy the limited-edition assortment on April 5. The assortment might be obtainable at Ulta.com on April 7 and goes worldwide on April 14 at Boots shops and boots.com. It might be obtainable in Ulta Beauty shops on April 18.
